Director - Comms

Posted 18 Days Ago
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New York, NY, USA
In-Office
Expert/Leader
AdTech • Cloud • Marketing Tech
The Role
The role leads B2B marketing strategy for InMobi Advertising, focusing on brand awareness, demand generation, and media relations across U.S. and EMEA. Responsibilities include developing corporate narratives, executing communication strategies, managing media relations, and collaborating cross-functionally.
Summary Generated by Built In

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery.  Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

Lead the end‑to‑end B2B marketing strategy for InMobi Advertising, owning the full marketing engine that drives awareness, brand affinity, and demand across the US and EMEA markets. Partner closely with the VP, Global Enterprise Marketing to translate the high‑level brand vision into a cohesive, multi‑channel marketing strategy that elevates InMobi’s leadership in the advertising and programmatic ecosystem. This role is accountable for delivering strong MQL generation, demand acceleration, and incremental revenue growth.

Key Responsibilities

Strategic Communications Leadership

  • Develop and own the master corporate narrative for InMobi Group in the U.S.
  • Design and execute a high‑level communications strategy to strengthen InMobi’s positioning as a global technology leader and the U.S. authority in Agentic Commerce.
  • Align messaging across business units, leadership, and communication channels.

Media Relations & Press Strategy

  • Lead all media relations efforts, building strong relationships with top‑tier U.S. press and industry reporters.
  • Drive proactive and reactive press engagement to secure meaningful coverage across business, technology, and advertising verticals.
  • Oversee development of press releases, statements, media briefings, FAQs, and spokesperson preparation.

Thought Leadership & Content Strategy

  • Architect a thought leadership roadmap showcasing InMobi executives and SMEs across earned, owned, and paid channels.
  • Produce high‑quality content including op-eds, whitepapers, speaking abstracts, and industry POVs.
  • Identify and activate high‑impact, opportunistic moments to reinforce InMobi’s leadership narrative.

Brand & Narrative Amplification

  • Create and maintain a strong cadence ("drumbeat") of company announcements, partnerships, product innovations, and market insights.
  • Ensure consistent, compelling messaging that supports business growth and market expansion for both InMobi Advertising and Glance Enterprise.

Cross‑Functional Collaboration

  • Partner closely with leadership, marketing, product, and regional teams to ensure unified communication efforts.
  • Provide strategic counsel on internal and external communications issues, mobilizing resources and embedding best practices across teams.

Qualifications & Experience

  • 10–15 years of communications experience, tech/advertising industry preferred.
  • Proven track record in leading U.S. corporate communications and media strategy for a global technology company.
  • Strong storytelling, writing, and executive counsel capabilities.
  • Deep relationships with Tier 1 U.S. media and familiarity with the digital advertising and emerging tech landscape.

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values — thinking big, being passionate, showing accountability, and taking ownership with freedom — guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values, and more!

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The Company
1,516 Employees
Year Founded: 2007

What We Do

InMobi is the world's leading Marketing Cloud, driving real connections between brands and consumers. We create new paths for brands to understand, identify, engage and acquire consumers by leveraging our exclusive access to mobile intelligence and technology platforms. As a leading technology company founded in 2007, InMobi has been recognized as a 2019 CNBC Disruptor 50 company and as Fast Company's 2018 Most Innovative Companies. For more information, visit inmobi.com Driving Real Connections. InMobi helps brands connect with consumers in ways that matter.

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