Translate the BU strategy into a global merchandising strategy and drive the company’s direction towards a more focused range (range reduction) and global footprint (mandatory range)
Drive insight into the planning across consumer, trend, market and channel insights
Drive multi-year franchise lifecycle plans from incubation to maximization incl. line planning, forecasting and tracking
Build seasonal playbook and global assortment plan rooted in the consumer, that drive sales and achieve the set KPI’s
Create assortment line planning with curated consumer centric product ranges & packages that serve the needs of WHS, Retail & eCom, set GRR, distribution & segmentation, identify commercial opportunities & gaps
Set Volume Guidance and allocation
Drive alignment across Marketing x BUs x Commercial Functions to land cohesive and meaningful stories packages and product plans towards the consumer
Align key stakeholders and drive projects to capture growth and meet commercial targets
Create and land the distribution framework in alignment with the commercial functions
Drive milestone content readiness for the BU across divisions towards improved and earlier sell-in readiness
Drive close interaction with cluster go to market teams to drive the strategy and seasonal 360 plans into execution and capture feedback to shape future strategy
Deliver framework and seasonal execution to ensure global communality while balancing local specific needs (mandatory range)
Provide in-season analysis utilizing WHS & DTC data and deliver FC at key milestones providing clear calls to action required
Lead teardowns to review performance and react to market shifts and deliver monthly marketplace recaps
Lead the team by fostering team and talent development through coaching and mentoring. Ensure the right environment is set for the team to deliver against the business needs. Ensure the teams capabilities evolve with the business and industry needs and support their professional growth.
Take ownership and drive consistency with your peers across categories.
12–15+ years of progressive experience in Global Merchandising, Commercial Strategy, GTM, or Business Unit leadership with focus on Sport Lifestyle Market
Proven ownership of global, multi-market merchandising strategy at scale
Experience leading large, cross-functional teams in a complex matrix organization
Experience driving transformation initiatives (range simplification, process standardization, global frameworks)
Proven ability to translate BU and corporate strategy into multi-year global merchandising roadmaps
Strong track record of driving range reduction and portfolio focus to unlock growth and improve productivity
Deep expertise in franchise lifecycle management (incubation → scale → maximization → renewal)
Advanced commercial acumen across Wholesale, Retail, and eCommerce
Data-Driven Decision Making & Performance Governance
Ownership of KPI frameworks (revenue, margin, productivity, sell-through, GRR) at scale
Demonstrated ability to influence senior stakeholders across Product, Marketing, Sales, Finance, and Regional leadership
Strong executive communication skills with experience presenting to C-suite or board-level audiences
Proven ability to create organizational alignment around focused product stories and seasonal narratives
Experience improving sell-in readiness and milestone governance across divisions
Experience leading senior managers and developing future leaders
Strong coaching mindset with a focus on succession planning and capability evolution
Highly consumer-obsessed yet commercially disciplined
Decisive, outcome-oriented, and comfortable making high-impact trade-offs
Strong systems thinker who builds structure without sacrificing agility
Resilient and adaptable in dynamic, fast-paced global environments.
Skills Required
- 12-15+ years of experience in Global Merchandising or Commercial Strategy
- Experience leading large, cross-functional teams
- Ability to translate BU and corporate strategy into merchandising roadmaps
- Strong knowledge in franchise lifecycle management
- Experience improving sell-in readiness across divisions
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
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