The Role
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
The Nielsen Marketing Cloud offers industry leading ethically sourced data for use across media planning, data targeting and marketing analytics to help clients more effectively engage consumers across all channels and at every stage in the consumer journey.
As part of our team, you will be surrounded by a group of enthusiastic and empowered risk-takers who seek to build connections between consumers and brands through data. You will also be joining a terrific organization who brings to bear the market’s most powerful proprietary data assets. Together we are not only helping the world’s biggest brands make better and faster marketing and media decisions, we are permanently disrupting the landscape of audience measurement.
The Director, Business Development is responsible for engaging with advertiser clients to evangelize Nielsen data. We are looking for a passionate strategic thinker and executor who is client focused with a strong background in data driven solutions and an in-depth knowledge of the digital advertising ecosystem. Bottom line - we are looking for someone who wants their clients to be successful as they navigate a changing data landscape.
Job Description:
- Be the day to day point of contact and face of Nielsen for a list of advertiser clients activating Nielsen Audience segments for activation and overall DaaS (Data as a service).
- Facilitate and lead DaaS presentations to clients.
- Handle correspondence for client requests.
- Remain actively engaged with clients & continually evangelize Nielsen premium data sets.
- Identify & close opportunities for strategic partnerships (fixed revenue, usage threshold, etc).
- Keep up with current events within the agencies including shifting advertisers, pitches and team hierarchy.
- Be aware of impactful changes in policies surrounding data activation.
- Fulfill agency questionnaires and RFIs.
- Maintain relationships with advertiser partners within Nielsen.
- Work closely with internal client strategy & product teams.
Who are you?
- Minimum of 3 to 5 years of experience working in the digital media industry, either at a Publisher, Ad Network/DSP, Data Company, or Digital Agency.
- Understanding of digital and programmatic advertising and types of targeting.
- Have a passion for innovation and working on the cutting edge of digital advertising.
- Self-motivated with the ability to maintain a high level of productivity and manage multiple competing priorities.
- Consultative account management experience with multiple levels of management.
- Able to coordinate across multiple departments internally and externally.
- Able to work within a complex ecosystem and deal with ambiguity.
- Excellent communication and presentation skills.
- Ability to grasp new concepts, both business and technical.
- Comfortable working across multiple time zones. In the future, there may be in-person travel required.
- Comfortable working from home / in a remote working environment.
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $66,000-$225,000 which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.
Nielsen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nielsen and has not been reviewed or approved by Nielsen.
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Leave & Time Off Breadth — Time off is described as generous, including flexible or unlimited PTO in some roles, paid holidays, sick days, volunteer time, and flex days. Personal days accrue monthly and can be used at employees’ discretion.
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Parental & Family Support — Support includes paid parental leave, family medical leave, adoption assistance, and adoption subsidies. These programs are positioned as part of a comprehensive package for families.
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Strong & Reliable Incentives — Select roles benefit from commissions, car pay, longevity bonuses, and performance-based bonuses. In some cases, overall compensation is characterized as outstanding or very satisfying.
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The Company
What We Do
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.
