Job Title
Director, Brand PartnershipsJob Description
Title: Director, Brand Partnership
About The Position | Major goals and objectives and location requirements
The Director, Brand Partnerships plays a key role in driving revenue growth for People Inc. by supporting and shaping existing and new business development efforts within the Travel/Finance/Luxury categories. This individual collaborates closely with Sales Marketing, Brand Marketing and other Sales Directors and works under the guidance of the VP, Brand Partnerships to create compelling, high-quality advertising proposals and presentations. The candidate is tasked with full sales cycle responsibility from prospecting to closing to execution in collaboration with internal stakeholders.
The ideal candidate is proactive, strategic, and results-driven—capable of contributing innovative ideas, managing outreach, and confidently pursuing new business opportunities. Expertise in travel/finance category preferred.
Key Responsibilities
Revenue Growth & Sales Strategy
Develop and execute strategies and tactics to achieve and exceed sales goals
Drive revenue by securing new business and expanding existing client relationships
Negotiate accounts to maximize revenue for People Inc.
Lead the development and execution of multi-magazine programs, ensuring clear communication throughout the sales cycle
- Clear articulation of the value and role of magazines in today’s media landscape
New Business Development
Identify, prospect, and close new business opportunities
Conduct thorough research to inform outreach and sales strategies
Prepare for sales calls by analyzing client activity, media plans, and competitive landscape
Initiate and lead in-person and virtual client meetings as appropriate
Proposal Development & Collaboration
Partner with internal teams to create innovative, persuasive, and comprehensive proposals and presentations
Contribute ideas that align with client objectives and People Inc.’s offerings
Collaborate with Digital counterparts to effectively develop solutions
Market & Performance Management
Monitor the competitive landscape and grow market share within key accounts and categories
Track performance against revenue targets and maintain accurate short- and long-term forecasts
Communicate forecast changes proactively and develop plans to address potential gaps
Asset Expertise
Build and maintain deep knowledge of People Inc.’s portfolio of assets to effectively position offerings in the market
Hybrid 3x a week- (NYC, NY)
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team: | The Team and/or Brand.
The Travel Luxury vertical sales team is responsible for growth and new business development across the iconic People Inc portfolio of brands. We evangelize the power of People Inc. brands, tentpoles and innovative solutions to create meaningful consumer engagement for our partners. The role will work with Direct-to-Consumer advertisers on building and selling strategic campaigns while providing first in class service to ensure success.
About The Positions Contributions:
Weight % Accountabilities, Actions and Expected Measurable Results
80%
Meet/exceed budgeted revenue goals on assigned accounts by developing new business and growing existing business.
20%
Positively impact revenue growth on Digital accounts within the Travel/Finance/Auto vertical
Take a leadership role in initiating, developing, expanding, and closing multi-brand programs, keeping all informed on the status during the sales process.
Accurately estimate business with short- and long-term forecasts to the management team, and proactively communicate any fluctuations while developing plans to offset potential shortfalls.
All other duties as assigned.
The Role’s Minimum Qualifications and Job Requirements
Education:
Bachelor’s degree in Business Administration/Advertising/Marketing or equivalent training and/or experience.
Experience:
5+ years advertising sales experience..
Specific Knowledge, Skills, Certifications and Abilities:
Knowledge of Salesforce
Outstanding verbal and written communication skills
Ability to sell to all levels at the client and agency partners.
Collaborate and work well in team environment
Great organizational skills
Ability to initiate and sell marketing programs based upon insights gained from client/agency.
Strong negotiation skills
% Travel Required (Approximate): 10%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees
Pay Range
Salary: New York: $145,000.00 - $170,000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
#NMG#Skills Required
- Bachelor's degree in Business Administration, Advertising, Marketing or equivalent experience
- 5+ years advertising sales experience
- Knowledge of Salesforce
- Outstanding verbal and written communication skills
- Ability to sell to all levels at client and agency partners
- Ability to collaborate and work well in a team environment
- Strong organizational skills
- Ability to initiate and sell marketing programs based on client insights
- Strong negotiation skills
What the Team is Saying
What We Do
People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Why Work With Us
People Inc. has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.
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People Inc. Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
