The B2B Campaign Operations Director is a strategic leadership role which supports Staples Business growth objectives by;
a) overseeing our marketing email operations functions that support Staples Business; and
b) maturing our utilization of a Customer Data Platform to develop and execute highly personalized, data-driven, and well-orchestrated multi-touch journeys.
c) supporting the end-to end B2B lead management process, from lead qualification, scoring, routing, conversion, driving CLV, and related reporting and feedback loops.
This role will improve the efficiency and effectiveness of our targeted marketing and prospecting efforts by leveraging marketing technology(martech), both first and third party customer data, a deep understanding of customer segmentation and B2B Marketing best practices.
Key Responsibilities:
· Leverage the recent implementation of a CDP for both efficiency and effectiveness. Collaborate closely with Marketing peers, Sales Operations, and Senior Leaders, ensuring data-driven personalization, mature segmentation, flawless campaign execution, accurate and near-real-time reporting, and continuous process improvement.
· Evolve our B2B Marketing Operations from email campaign deployment to personalized campaigns and journeys for targeted audiences with coordination across not only email but also sales and site.
· Maintain data governance standards, database hygiene, and compliance requirements across marketing systems, and segmentation precision that enable personalized customer experiences. Actively research and recommend third party data partners to enhance our program.
· Translate marketing performance data into strategic insights, delivering executive level reporting and actionable recommendations that inform investment decisions and campaign optimization.
Support Staples B2B lead management strategy, partnering with the Growth Marketing & CRM teams responsible for our lead generation strategy. Own the optimization of our lead management workflows – routing, tracking, reporting, and enabling sales teams to convert pipeline more effectively.
· Continuously refine lead scoring models, routing logic, and partner on multi-touch attribution frameworks that maximize pipeline quality and deliver measurable marketing ROI, embodying a continuous improvement mindset.
· Partner with Sales Operations, Marketing leadership, and cross-functional stakeholders to eliminate friction in lead handoff processes, enhance nurture programs, and align revenue operations end-to-end.
· Manage the marketing operations budgets and any relevant technology vendor relationships.
· Build and develop a high-performing marketing operations team, cultivating technical excellence, strategic thinking, and a culture of innovation that scales with business growth.
· Stay abreast of industry trends, emerging technologies, and best practices to ensure the marketing organization remains competitive.
· Infuse AI utilization into your daily routines and that of your team.
Qualifications:
· Bachelor’s degree in Marketing, Business, Mathematics, Finance, Economics, Science or a related field; MBA or advanced degree preferred.
· 10+ years of experience in B2B marketing or GM role, with at least 3 years in a marketing operations leadership role. CRM or CDP experience preferred.
· Expertise in marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, Pardot, Eloqua) and data analytics tools (e.g., Tableau, Power BI).
· Strong analytical skills with the ability to interpret complex data and generate actionable insights.
· Proven ability to manage budgets, vendors, and cross-functional projects in a fast-paced environment.
· Excellent leadership, communication, and interpersonal skills.
· Demonstrated experience driving process improvement and operational excellence in a B2B context.
· Knowledge of data privacy regulations and compliance best practices.
Skills Required
- Bachelor's degree in Marketing, Business, Mathematics, Finance, Economics, Science or related field
- 10+ years of experience in B2B marketing or GM role with at least 3 years in marketing operations leadership
- Experience with CRM or CDP platforms
- Expertise in marketing technology platforms (Salesforce, Marketo, HubSpot, Pardot, Eloqua)
- Experience with data analytics tools (Tableau, Power BI)
- Strong analytical skills and ability to translate data into strategic insights
- Proven ability to manage budgets, vendors, and cross-functional projects
- Excellent leadership, communication, and interpersonal skills
- Demonstrated experience driving process improvement and operational excellence in B2B
- Knowledge of data privacy regulations and compliance best practices
- MBA or advanced degree
- Experience infusing AI into marketing workflows
Staples Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Staples and has not been reviewed or approved by Staples.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings are described as broad, including wellness reimbursements, emotional support and coaching, legal services, identity theft protection, and pet insurance. Employee discounts and select on-site amenities are also positioned as meaningful add-ons beyond basic coverage.
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Leave & Time Off Breadth — Time-off provisions are presented as relatively expansive, including paid time off, company-recognized holidays, and a personal or flexible holiday option. Vacation that grows with tenure and PTO flexibility are highlighted as valued elements.
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Inclusive Benefits Coverage — Healthcare benefits explicitly include gender-affirming care alongside medical, dental, and vision coverage. Family and caregiver programs also include support that references LGBTQ+ considerations and broader life-stage needs.
Staples Insights
What We Do
For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.
