Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It's that curiosity that's at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we've reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
The Opportunity: Role Summary
We are seeking a highly motivated and talented Director, Analytics to join our dynamic team. This individual will be instrumental in elevating and optimizing current reporting programs, processes, and outputs, as well as finding new ways to support clients with a data-driven focus. The Activation Analytics team oversees our media-based analytics programs and omnichannel campaigns, defining reporting programs that define key business outcomes, objectives and key performance indicators (KPIs).
Note: Must reside within 90 miles of Cedar Knolls, NJ.
Key Responsibilities
Core Function:
- Oversee a portfolio-level reporting and analytics program.
- Own and direct all aspects of client development and direction; ensure client satisfaction with project deliverables.
- Support cross-functional projects using data modeling and analysis techniques to discover insights that will guide strategic decisions.
- Oversee team management, reporting objectives, and key performance indicators process to identify trends and evaluate the success of client initiatives and objectives.
- Manage direct reports and mentor team outside of client deliverables.
- Serve as your portfolio’s liaison to Activation Analytics leadership and work closely with the data engineering team, digital strategy team, and cross-office peers to continue to grow and optimize Fingerpaint’s data initiatives, analytics programs, and practices.
- Examine, interpret, and communicate results and business impact of analytical initiatives to key internal stakeholders and client teams.
- Develop and own analysis approach for engagement activities, targeting analysis, reporting, and ad hoc requests with a focus on omnichannel.
What You'll Bring: Required Qualifications
- Education:
- Bachelor's degree in a relevant field such as Marketing, Science, or Communications.
- Experience:
- 7-10 years of analytics and reporting experience, with a background in pharmaceutical and digital marketing (can be combination of client and agency experience).
Specialized Knowledge:
- Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
- Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources.
- Familiarity with syndicated data sources (eg, IQVIA, claims data, etc).
Skills:
- Expertise with BI platforms (Tableau, Data Studio, etc.) and programming languages like SQL.
- Excellent communication, interpersonal, and management skills are required.
- Strong problem-solving, quantitative, and analytical abilities.
- Demonstrated ability to prioritize and manage workload and meet project deadlines.
- Provide subject matter expertise to internal and external customers.
- Must enjoy working in demanding environment as a key member of a dynamic, team-based organization.
Skills Required
- Bachelor's degree in a relevant field such as Marketing, Science, or Communications
- 7-10 years of analytics and reporting experience
- Background in pharmaceutical and digital marketing, combining client and agency experience
- Knowledge of analytical concepts and statistical techniques, including hypothesis development, experiment design, data analysis, conclusions, and recommendations
- Working knowledge of data mining principles, predictive analytics, data mapping, and collecting data from multiple on-premises and cloud-based systems
- Familiarity with syndicated data sources such as IQVIA and claims data
- Expertise with BI platforms such as Tableau and Data Studio
- Programming experience with SQL
- Excellent communication, interpersonal, and management skills
- Strong problem-solving, quantitative, and analytical abilities
- Ability to prioritize workload and meet project deadlines
- Ability to provide subject matter expertise to internal and external customers
- Reside within 90 miles of Cedar Knolls, New Jersey
What We Do
Fingerpaint is a marketing and advertising company that offers marketing, web design, and advertising services. Reset your expectations of a health and wellness firm. Independent by design and built on a foundation of empathy, Fingerpaint is biopharma's commercialization partner for analytics-enabled integrated solutions. At its core is an award-winning global team of more than 580 people who are committed to creating and executing meaningful brand experiences for healthcare providers, care partners, and patients. Fingerpaint was founded in 2008 on a radically simple ideal: Put people first. Thirteen years later, it continues to pay off. Our people-first philosophy attracts top talent and gives them a space to thrive. Our strict no-titles, no-offices, no-egos structure creates an environment in which collaboration and creativity happen naturally. This level playing field lets us learn more from one another, integrate our services and teams better, and, ultimately, create work that solves our clients’ most complex marketing challenges. Learn how we never paint by number at fingerpaint.com.
