WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
Zeta Global is seeking a strategic, client-facing Director to join our ZX Data Science & Analytics team. This role is ideal for an experienced analytics leader who excels at transforming complex data into compelling narratives, influencing client strategy, and driving measurable business outcomes.
The Director will serve as a trusted analytics partner to clients and internal teams, bringing together marketing measurement, advanced analytics, media strategy, and data storytelling to make insights actionable. This individual will also help scale analytics best practices across clients and categories, strengthen partnerships with Sales and cross-functional teams, and contribute to the continued evolution of ZX Analytics solutions and measurement products.
This position reports to the VP of Data Science & Analytics.
Responsibilities:
- Lead with Storytelling: Translate complex analytics and media performance into clear, persuasive narratives that connect insights to client business priorities and inspire action.
- Shape Client Strategy: Develop analytics approaches aligned with client objectives, using insights to inform acquisition, retention, lifetime value, media, and optimization strategies. Serve as a trusted analytics advisor to clients and internal partners.
- Drive Measurement Excellence: Apply and advocate for best-in-class measurement methodologies, including Test/Holdout-based incrementality measurement. Help clients and internal teams understand the strengths, limitations, and business implications of different measurement approaches.
- Scale Best Practices: Identify learnings across clients, campaigns, and categories and translate them into repeatable best practices, frameworks, and recommendations that improve the quality and consistency of analytics deliverables.
- Team Leadership: manage and develop a team of analysts, including coaching, onboarding, workload prioritization, performance management, feedback, recognition, and career development. Mentor mid-level analysts in both technical and client-facing skills.
- Lead Strategic Initiatives: Serve as analytics lead and subject matter expert for select strategic initiatives, helping define solutions, align stakeholders, and move work from concept through implementation.
- Collaborate Cross-Functionally: Partner effectively with Sales, Client Services, Client Development, Operations, and other teams to solve client challenges, improve processes, and deliver high-quality analytics solutions with limited senior leadership intervention.
- Innovate with AI: Support the development, application, and adoption of predictive and adaptive ML/AI solutions, helping translate model outputs into clear business recommendations and client value.
REQUIREMENTS
- 10+ years of professional experience in analytics, marketing measurement, data science, media analytics, or a related discipline, with demonstrated progression in responsibility and client impact.
- Proven ability to translate complex analytics into compelling stories and actionable recommendations for client and business audiences.
- Strong client-facing experience with excellent presentation, communication, and stakeholder-management skills, including the ability to command an audience and serve as a model for effective client communication.
- 3+ years in analytics leadership roles, ideally with team management experience.
- Demonstrated subject matter expertise in one or more analytics, measurement, media, or industry domains, with the ability to share knowledge and elevate the capabilities of others.
- Working familiarity with Python, SQL, Tableau or comparable analytical and visualization tools, as well as experience working with predictive analytics and/or ML/AI models.
- Ability to operate independently, make sound decisions in support of clients and the business, give and receive feedback effectively, and challenge existing approaches constructively.
- Bachelor’s degree required; Master’s preferred in Business Analytics, Data Science, Economics, or related fields.
- Experience in Retail, Financial Services, Telecom, or Travel verticals is a plus.
This is a remote role based out of the United States.
BENEFITS & PERKS
- Flexible PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
SALARY RANGE
The compensation range for this role is $170,000-$190,000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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Skills Required
- 10+ years of professional experience in analytics, marketing measurement, data science, media analytics, or a related discipline
- Demonstrated progression in responsibility and client impact
- Ability to translate complex analytics into compelling stories and actionable recommendations
- Strong client-facing experience with presentation, communication, and stakeholder-management skills
- At least 3 years in analytics leadership roles
- Experience managing teams
- Subject matter expertise in an analytics, measurement, media, or industry domain
- Working familiarity with Python, SQL, Tableau, or comparable analytical and visualization tools
- Experience with predictive analytics and/or ML/AI models
- Ability to operate independently, make sound decisions, give and receive feedback, and challenge existing approaches constructively
- Bachelor's degree in Business Analytics, Data Science, Economics, or a related field
- Master's degree in Business Analytics, Data Science, Economics, or a related field
- Experience in Retail, Financial Services, Telecom, or Travel verticals
What the Team is Saying
Zeta Global Compensation & Benefits Highlights
How does Zeta Global ensure its pay and bonus plans are competitive?
Zeta Global supports competitive compensation through a mix of base pay, equity, performance incentives, financial benefits and employee feedback-informed rewards. The company’s total rewards approach connects compensation with ownership, financial planning and benefits that support employees’ broader well-being.
- Competitive pay and incentives: Zeta lists competitive pay, equity, performance bonuses and an employee stock purchase plan as part of its compensation and total rewards offerings. Employees also describe compensation as a strength. A software engineer said Zeta offers “good compensation,” “best appraisals and pay raise” and a “supportive work environment,” while a director cited “compensation” as one of the strengths of the company.
- Equity and ownership: Zeta offers company equity and an employee stock purchase plan, giving employees ways to participate in the company’s growth. Its broader financial benefits also include a 401(k) with company match, monthly financial workshops, commuter benefits and insurance coverage, reinforcing compensation as part of a larger financial wellness package.
- Performance-oriented rewards: Employee reviews describe Zeta’s compensation as tied to performance and growth. One employee said, “Zeta pays well,” while another said compensation is “within industry range and revised every year.” A finance analyst cited “great incentives,” and a director described Zeta as a place to “shape your career” with room to move up. (Comparably; Glassdoor reviews; Indeed reviews)
- Benefits that strengthen total rewards: Zeta’s rewards package extends beyond pay through health, dental and vision insurance, mental health benefits, pet insurance, flexible time off, parental leave, adoption assistance, fertility and family-building support, travel assistance for reproductive health procedures, volunteer days and wellness resources. The company also says it uses wellness surveys and employee feedback to shape benefits updates, including expanded parental leave and adoption assistance.
- External signals:
- Compensation sentiment: Employees on external review sites describe Zeta’s compensation as “good,” “great” and competitive, with reviews citing pay raises, incentives, benefits and performance-based earning potential. (Glassdoor reviews; Indeed reviews; Comparably)
- Benefits signals: External profile data lists company equity, performance bonuses, an employee stock purchase plan and a home-office stipend for remote employees.
- Financial wellness: Zeta’s benefits include 401(k) matching, financial workshops, insurance coverage and employee stock purchase participation.
Bottom line: Zeta Global’s compensation approach combines competitive pay, performance incentives, equity, stock purchase access and broad benefits, giving employees both near-term rewards and longer-term financial participation in the company’s growth.
Zeta Global Insights
What We Do
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
Why Work With Us
At Zeta, people have the freedom to think creatively, take initiative, and grow. We value curiosity, innovation, and teamwork, empowering everyone to use AI and technology in smarter ways to drive impact for clients, consumers, and each other while shaping the future together.
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Zeta Global Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
