Designed by leaders in GPS, tracking, containment, safety technologies, and dog behavior, Halo was founded in 2018 and has become the first all-in-one dog safety solution to completely revolutionize our industry in over 30 years. With our multi-year lead over the competition, patented technologies, and unique industry expertise, we are pursuing the objective of becoming the world’s first “smart phone” for dogs. At Halo, everyone is a partner who shares in our mission. We are all working together to make this concept of all-in-one safety technology into a reality for all dogs.
Position SummaryWe're looking for a strategic, experienced Director of Wholesale to lead Halo Collar’s retail expansion as our business scales. This role reports into the VP of Omnichannel and will own the wholesale business end-to-end across first-party (1P) and brick-and-mortar partners, with full P&L responsibility and accountability for profitable growth. You'll set strategic direction, build key retail relationships, oversee a portfolio of retail accounts, and ensure a consistent brand presence across channels. You will also build and lead a lean, high performing team.
This is a high-impact leadership role at the intersection of sales, marketing, operations, and strategy. You're energized by the evolving priorities in retail, and you believe dogs make everything better.
ResponsibilitiesP&L Ownership & Strategy
- Own the full wholesale P&L, including net revenue, gross margin, trade spend, and contribution margin across all accounts.
- Develop and execute a multi-year wholesale growth strategy aligned with company objectives, identifying and capitalizing on new channel opportunities.
- Monitor and improve platform health and compliance, including operational performance and policy adherence.
Key Account Management & Brand Representation
- Own senior-level retailer relationships end-to-end: from securing placements and influencing assortment to long-term strategic partnership planning, joint business planning, and negotiating terms and promotional programs.
- Ensure best-in-class execution of product launches, seasonal assortments, and promotional events across all wholesale channels.
- Partner with internal creative and product teams to ensure tailored, timely content for platform promotions and seasonal campaigns.
- Oversee seasonal showroom sales, trade shows, and market appointments, ensuring strong brand presentation and sales conversion.
Team Leadership, Cross-Functional Collaboration & Analytics
- Lead and grow a high-performing sales team, driving a culture of accountability, agility, and continuous improvement.
- Balance team focus between long-term strategic planning and rapid response to business shifts.
- Monitor and analyze sales performance, inventory levels, sell-through rates, and market trends to proactively identify opportunities and risks, translating insights into strategic action.
- Represent the wholesale channel in leadership discussions, providing visibility into performance, risks, and opportunities.
- Stay current on industry trends, competitive landscape, and emerging retail technologies.
- 10+ years of experience in sales, ideally in consumer tech, pet, or omnichannel brands.
- Bachelor's degree in Business, Marketing, or a related field - or equivalent practical experience.
- 3+ years of experience leading and developing sales teams.
- Proven track record of owning a P&L and driving measurable revenue growth.
- Deep understanding of omnichannel retail, including eCommerce, brick-and-mortar, and marketplace dynamics.
- Strong analytical and commercial acumen, with strong negotiation and executive-level relationship management skills.
- Fluency in Excel/Google Sheets; experience with BI tools like Looker or Tableau a plus.
- Exceptional organizational and communication skills, with the ability to align cross-functional teams, agency partners, and stakeholders at all levels of the organization.
- You are willing to travel up to 25%
- Bonus points if you love dogs
- Medical, Dental, and Vision plans
- Company-paid Long-Term Disability
- 401(k) with Company Match
- Paid Time Off
- Free Halo gear + Product Testing Opportunities
- Work remotely from anywhere in the U.S.
- Be part of a mission-driven, dog-loving team
We provide competitive compensation packages, inclusive of base salary, incentives, and benefits. The salary range for this position is $150,000 - $160,000. Final compensation will depend on experience, skills, and qualifications.
Skills Required
- 10+ years of experience in sales, ideally in consumer technology, pet, or omnichannel brands
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience
- 3+ years of experience leading and developing sales teams
- Proven track record of owning a P&L and driving measurable revenue growth
- Deep understanding of omnichannel retail, including eCommerce, brick-and-mortar, and marketplace dynamics
- Strong analytical and commercial acumen
- Strong negotiation and executive-level relationship management skills
- Fluency in Excel or Google Sheets
- Exceptional organizational and communication skills
- Ability to align cross-functional teams, agency partners, and stakeholders
- Experience with BI tools such as Looker or Tableau
- Willingness to travel up to 25%
What We Do
Halo Collar develops smart pet-safety technology centered on an all-in-one GPS dog fence and connected collar. Its system lets pet parents create virtual fences, track dogs, monitor safety, communicate remotely, and provide customizable feedback without buried wires. The company combines GPS/GNSS hardware, a mobile app, autonomous collar operation, and virtual training to give dogs greater freedom while helping owners keep them safe.
