JOB SUMMARY
Manages a team of Cluster eCommerce Managers (CEMs) and/or Managers of Marketing&eCommerce (MMEs) to maintain and grow individual hotels' business with effective eCommerce programs. Designs and develops cross-regional, cluster, and property internet-based marketing programs for hotels under management. Leads core cross-region eCommerce programs (e.g., eMedia, eAction Plan, Vendor Management etc.) in an effort to drive profitable results and processes for the Americas region. Partners with management to develop standards and communicate programs and results for stakeholders (e.g., property monthly reports, quarterly analysis, owner portfolio reporting). Tracks and evaluates effective utilization of appropriate eCommerce solutions. Maintains frequent, active engagement with Corporate eCommerce and Americas/Regional leadership to maintain alignment, pull-through, and 2-way communication about the status, performance, opportunities, and issues related to online programs and initiatives. Trains Managers of Marketing and eCommerce (MMEs) and/orCluster eCommerce Managers (CEMs) on new internet opportunities to ensure forward-looking strategies are in place for hotels.
CANDIDATE PROFILE
Education and Experience
• High School Diploma; 6 years' experience in the e-commerce, sales and marketing, management operations, or related professional area.
OR
• Bachelor's degree in Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the guest services, sales and marketing, management operations, or related professional area.
CORE WORK ACTIVITIES
Managing the eCommerce Team and eCommerce Operations
• Manages a team of Cluster eCommerce Managers (CEMs) and/or Managers of Marketing&eCommerce (MMEs) to maintain and grow individual hotels' business with effective eCommerce programs.
• Assists, consults and direct CEMs and/or MMEs and properties with eCommerce marketing channels and opportunities.
• Measures and tracks progress through eCommerce evaluation form and eAction plan.
• Works with Directors of Marketing&eCommerce, Managers of Marketing&eCommerce, Cluster Commerce Managers, Revenue Management, and Sales Leaders to position properties properly on-line.
• Manages the execution of corporate eCommerce initiatives, programs, and eTools.
• Develops new solutions for the field electronic business challenges.
• Directs the paid search strategy and keyword buys in collaboration with corporate strategies.
• Partners with Revenue Management and eChannel managers, as appropriate, to verify that hotels are effectively leverage key merchandising opportunities.
• Provides training and support for eTools, hotel websites, search engine optimization, paid search, eMedia etc. across the Americas.
Developing and Delivering eCommerce Marketing Programs and Initiatives
• Designs and develops cross-regional, cluster, and property internet-based marketing programs for hotels under management.
• Works with leadership to identify new eCommerce tools and opportunities to be included in the strategic direction of the Americas.
• Leads core cross-region eCommerce programs (e.g., eMedia, eAction Plan, Vendor Management etc.) in an effort to drive profitable results and processes for the Americas region.
• Manages internet vendors/agencies in executing corporate and regional internet programs.
• Partners with management to develop standards and communicate programs and results for stakeholders (e.g., property monthly reports, quarterly analysis, owner portfolio reporting).
• Directs eChannels marketing and promotional opportunities for hotels with eChannels managers to drive need-time business.
• Assumes leadership role, as requested by Vice President of Marketing and eCommerce (VPME) and other leaders, on ad hoc e-marketing opportunities and special projects.
• Develops new eMarketing opportunities for group, catering and transient business as appropriate.
Tracking and Evaluating the Effectiveness eCommerce Solutions
• Tracks and evaluates effective utilization of appropriate eCommerce solutions.
• Maintains frequent, active engagement with Corporate eCommerce and Americas/Regional leadership to maintain alignment, pull-through, and 2-way communication about the status, performance, opportunities, and issues related to online programs and initiatives.
• Partners with Sr. Manager of Reporting&Analysis to provide tracking, analysis, and reporting on the effectiveness of all e-programs (e.g., e-marketing promotions, e-mail, listings, links, banners).
• Identifies underperforming hotels, and develops and implements corrective eStrategies as appropriate.
• Partners with Sr. Manager of Reporting&Analysis&HQ Reporting&Analysis team to develop, improve and execute eCommerce reports at the hotel/Cluster/Region/Owner level.
• Monitors competitive on-line activity and technologies and provide reports.
• Maintains accurate and up-to-date project files and budget data and reports using project management system.
• Verifies that tracking data is in place for all programs.
• Trains Managers of Marketing and eCommerce (MMEs) and/or Cluster eCommerce Managers (CEMs) on new internet opportunities to ensure forward-looking strategies are in place for hotels.
Additional Responsibilities
• Serves as region-level point person for Marriott's eCommerce Strategy.
• Provides strategic direction and manages execution for Cross-Regional program initiatives.
• Develops shared service budget, and period results for units under management.
• Incorporates innovative eCommerce strategies into strategic efforts.
• Cultivates relationships with key owner groups and leads eCommerce components of owner meetings as necessary.
• Managing and Conducting Human Resources Activities
• Interviews, selects and trains employees.
• Appraises employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.
• Provides timely coaching and feedback.
• Rewards distinctions in performance.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
About the TeamW Hotels’ mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We’re here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests’ passions to life. If you are original, innovative, and always looking towards the future of what’s possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.Skills Required
- High School Diploma with 6 years' experience in e-commerce, sales and marketing, management operations, or related area OR Bachelor's degree in Marketing, Hotel and Restaurant Management, or related major with 4 years' related experience
- Experience managing a team of eCommerce/marketing managers
- Knowledge and hands-on experience with SEO and paid search strategy
- Experience with eMedia, eChannels, eTools, and vendor/agency management
- Experience with reporting, analysis, and tracking eCommerce program performance
- Experience developing and executing cross-regional or multi-property eCommerce programs
- Experience with project management systems, budget development, and maintaining project files
- Experience training, coaching, and conducting HR activities (hiring, performance appraisal, feedback)
Marriott International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Marriott International and has not been reviewed or approved by Marriott International .
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Retirement Support — Retirement programs include a 401(k) with a company match and related financial wellness resources seen as competitive. This support is complemented by savings tools that reinforce long-term financial security.
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Healthcare Strength — Health coverage offers flexible medical plans, disability and life insurance, and access to mental health and wellness resources. Short-term disability and basic life coverage are described as included for many full-time hourly roles.
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Wellbeing & Lifestyle Benefits — Travel and lifestyle perks include substantial hotel, food and beverage, spa, retail, and golf discounts for employees and families. Additional programs like tuition assistance and wellness initiatives reinforce non-cash value.
Marriott International Insights
What We Do
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,500 properties in 30 leading hotel brands spanning 132 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/
