Digital Strategic Account Manager

Posted 10 Days Ago
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Birmingham, AL, USA
In-Office
Mid level
Digital Media • News + Entertainment
The Role
The Digital Strategic Account Manager develops and executes sales strategies for digital marketing services while building client relationships and exceeding revenue targets.
Summary Generated by Built In

The Integrated Digital Specialist is the digital marketing services sales lead.

  • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
  • Establish, maintain and grow meaningful client relationships
  • Generate new digital marketing services business and grow business from existing clients

 

Requirements & Skills:

  • BA or BS in Business Marketing, Advertising or Communications preferred
  • 3+ years of digital marketing or media sales preferred
  • Significant knowledge of the local digital marketing services product offering and effective use for clients
  • Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
  • Effective communication and client presentation skills
  • Ability to interact with high-level decision makers
  • Ability to execute in an organization through collaboration and a consultative process
  • Excellent follow-up, strong organizational skills and attention to detail
  • Proven ability to meet and exceed sales goals
  • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
  • Be and effective partner with the market's sales team in generating digital revenue
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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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