Digital Strategic Account Manager

Posted 5 Days Ago
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Kansas City, MO, USA
In-Office
Junior
Digital Media • News + Entertainment
The Role
Develop digital marketing strategies and integrated advertising campaigns for local businesses and national advertisers. Manage client relationships, prospect for new business, present recommendations, oversee campaign execution and optimization, analyze performance metrics, and provide actionable insights. The role requires knowledge of digital advertising channels, strong communication and presentation skills, business development ability, and effective collaboration with sales and internal teams.
Summary Generated by Built In

Are you passionate about digital marketing, strategic sales, and helping businesses grow through innovative advertising solutions? Do you thrive in a fast-paced, collaborative environment where creativity, strategy, and results matter?

WDAF-TV FOX4, the Nexstar Media Group station serving the vibrant Kansas City market, is seeking an experienced and driven Digital Strategic Account Manager to join our high performing sales team. As the home of award-winning local news, premium digital products, and one of the most recognized media brands in the region, FOX4 offers an exciting opportunity to work with local businesses and national advertisers to create impactful multi-platform marketing campaigns.

Kansas City is one of the fastest-growing and most dynamic markets in the Midwest, and we’re looking for someone who is equally ambitious, innovative, and client-focused

What You’ll Do

As a Digital Strategic Account Manager, you’ll partner with Account Executives, Sales Managers, and clients to develop customized digital marketing strategies that drive measurable business results. You’ll serve as a trusted marketing consultant, helping businesses leverage FOX4’s full suite of digital advertising solutions.

Key Responsibilities

· Develop and present strategic digital marketing recommendations tailored to client objectives and KPIs

· Build new business opportunities through prospecting, networking, relationship-building, and cold calling

· Collaborate with Account Executives and leadership to create integrated advertising campaigns across digital platforms

· Utilize Nexstar’s proprietary tools and resources to build compelling proposals and presentations

· Execute and oversee campaigns from launch through optimization and reporting

· Analyze campaign performance metrics and provide actionable insights and recommendations

· Stay ahead of industry trends, emerging technologies, and digital best practices

· Maintain proactive communication with clients and internal teams to ensure campaign success and client satisfaction

· Deliver creative, data-driven marketing solutions that help clients grow their business and exceed expectations

· Contribute to a positive, collaborative, and solutions-oriented team culture

· Perform other duties as assigned by management/leadership

What We’re Looking For

The ideal candidate is a motivated self-starter with strong digital marketing knowledge, excellent communication skills, and a passion for helping clients succeed.

Qualifications & Skills

· Bachelor’s degree in Marketing, Advertising, Business, or related field preferred

· 2+ years of experience in digital marketing, media sales, or digital advertising solutions preferred

· Understanding of digital advertising products including SEO, SEM, social media, programmatic, OTT/CTV, display, video, and analytics

· Experience with Google Analytics and Google Tag Manager preferred

· Strong presentation, negotiation, communication, and problem-solving skills

· Ability to manage multiple priorities in a deadline-driven environment

· Proven ability to develop new business and grow client relationships

· Comfortable making in-person sales calls and engaging with business decision-makers

· Highly organized with exceptional attention to detail and follow-through

· Team-oriented mindset with the ability to collaborate across departments

· Passion for innovation, creativity, and delivering results

Skills Required

  • Bachelor's degree in Marketing, Advertising, Business, or a related field
  • 2+ years of experience in digital marketing, media sales, or digital advertising solutions
  • Understanding of SEO, SEM, social media, programmatic, OTT/CTV, display, video, and analytics
  • Experience with Google Analytics and Google Tag Manager
  • Strong presentation, negotiation, communication, and problem-solving skills
  • Ability to manage multiple priorities in a deadline-driven environment
  • Proven ability to develop new business and grow client relationships
  • Comfort making in-person sales calls and engaging with business decision-makers
  • Strong organization, attention to detail, and follow-through
  • Ability to collaborate across departments as part of a team
  • Passion for innovation, creativity, and delivering results

Nexstar Media Group, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..

  • Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
  • Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
  • Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.

Nexstar Media Group, Inc. Insights

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The Company
HQ: Irving, TX
5,001 Employees
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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