Digital & Product Marketing Associate

Reporting into: 

Chief Marketing Officer 

Other Key Stakeholders: 

Product Team, Local Marketing Teams, Business CEOs, Business Intelligence Teams, and Sales Teams. 

Location: 

Nigeria, Ghana, Kenya, Uganda or Remote 

We are a group of pan-African businesses working together to solve the talent gap in Africa with unique, home-grown solutions. 

Our vision is to be Africa's solution to bridging the talent gap. 

Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and Jobberman Ghana. 

Position Summary: 

We want a highly motivated and skilled Digital & Product Marketing Associate to join our B2B/B2C recruitment company. As a marketing team member, you will drive internal and external marketing efforts to promote our products and services. 

The ideal candidate should possess a strong understanding of digital marketing strategies, be capable of executing innovative projects, and be adept at optimising digital marketing channels. 

Key Responsibilities: 

• Develop and implement internal and external marketing initiatives to increase awareness and drive demand for our products and services in B2B and B2C markets. 
  
• Execute innovative digital marketing projects that align with our marketing objectives, such as targeted campaigns, product launches, or channel-specific initiatives. 
  
• Monitor and analyse key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and propose data-driven recommendations for optimisation. 
  
• Collaborate with internal stakeholders to identify digital marketing needs, gather requirements, and develop compelling marketing materials and content. 
  
• Collaborate with cross-functional teams to ensure alignment and consistency in marketing messages across all online and offline channels. 
  
• Utilise SEO techniques to enhance organic visibility and drive qualified traffic to our digital properties. 
  
• Stay up-to-date with digital marketing trends, techniques, and best practices, and propose innovative ideas to enhance our marketing efforts. 
  
• Assist with other marketing-related tasks as required. 
  

Qualifications and Skills: 

• Bachelor's degree in marketing, business administration, or a related field. Relevant certifications in digital marketing are a plus.
  
• Proven experience in digital marketing, focusing on B2B and B2C markets. Experience in the recruitment industry is preferred but optional. 
  
• Strong understanding of digital marketing concepts, techniques, and best practices. 
  
• Proficiency in executing marketing initiatives across various digital channels, such as website, email, social media, paid advertising, and content marketing. 
  
• Strong organisational skills and the ability to manage multiple projects simultaneously. 
  
• Analytical mindset with the ability to interpret data and metrics to make informed marketing decisions. 
  
• Creative thinking and the ability to conceptualise and execute innovative digital marketing projects. 
  
• Excellent communication skills, both written and verbal, with the ability to create compelling marketing content. 
  
• Familiarity with SEO strategies and tools to optimise organic visibility and drive website traffic. 
  
• Proficiency in using marketing tools and platforms, such as marketing automation, CRM, analytics, and social media management tools. 
  
• If you are a dynamic marketer who thrives in a fast-paced environment and is passionate about executing effective marketing initiatives, we encourage you to apply for this role. Join our team and contribute to our mission of promoting our products and services to businesses and job seekers alike. 
  

Salary: 

$800 - $1,000 (Gross)