The Role
Lead Afina's digital PR and online partnership efforts: secure media placements, manage outreach and product seeding, build publisher and influencer relationships, run reactive and data-driven campaigns, and grow high-authority backlinks and earned media to increase brand visibility.
Summary Generated by Built In
Join One of the Fastest-Growing Brands in E-CommerceAfina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon.
We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for an experienced Online PR Manager to help grow Afina’s brand awareness, media presence, and authority online.
This is not a traditional corporate PR role.
We want someone who understands:
The Role
We’re hiring an Online PR Manager to lead Afina’s digital PR and online partnership efforts.
You’ll be responsible for securing media placements, building relationships with publishers and journalists, managing outreach campaigns, and increasing Afina’s online visibility across relevant publications and platforms.
You’ll work closely with the growth and creative teams to help position Afina as a category-leading wellness brand.
What You’ll Do
We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for an experienced Online PR Manager to help grow Afina’s brand awareness, media presence, and authority online.
This is not a traditional corporate PR role.
We want someone who understands:
- Reactive and Data Campaigns
- Media outreach
- Affiliate partnerships
- Product seeding
- Performance-driven partnerships
The Role
We’re hiring an Online PR Manager to lead Afina’s digital PR and online partnership efforts.
You’ll be responsible for securing media placements, building relationships with publishers and journalists, managing outreach campaigns, and increasing Afina’s online visibility across relevant publications and platforms.
You’ll work closely with the growth and creative teams to help position Afina as a category-leading wellness brand.
What You’ll Do
- Develop and execute Reactive PR, Expert Commentary and Data Campaigns
- Build and manage relationships with journalists, editors, publishers and affiliates
- Manage product seeding and influencer gifting campaigns
- Identify partnership opportunities with publishers, blogs, newsletters, and affiliate platforms
- Help grow high-authority backlinks, mentions, and earned media coverage
- 2+ years experience in digital PR, online PR, influencer partnerships, or media outreach
- Experience working with DTC or e-commerce brands
- Strong network of media, publisher, or creator relationships is a plus
- Strong communication and outreach skills
- Highly proactive and resourceful
- Understand how to write
- Experience in wellness, beauty, skincare, or consumer products
- Experience with affiliate platforms and publisher partnerships
- Existing relationships with major online publications or editors
- Understanding of SEO and backlink strategy
- Experience working with influencers or creators
- Join one of the fastest-growing brands in e-commerce
- High ownership and direct impact on growth
- Fully remote and flexible
- Competitive compensation and performance bonuses
- Fast-paced startup culture with zero bureaucracy
- Massive opportunity for growth as the company scales
Skills Required
- 2+ years experience in digital PR, online PR, influencer partnerships, or media outreach
- Experience working with DTC or e-commerce brands
- Knowledge of reactive and data campaigns, media outreach, affiliate partnerships, product seeding, performance-driven partnerships
- Strong communication and outreach skills
- Strong writing skills
- Highly proactive and resourceful
- Strong network of media, publisher, or creator relationships
- Experience with affiliate platforms and publisher partnerships
- Understanding of SEO and backlink strategy
- Experience working with influencers or creators
- Experience in wellness, beauty, skincare, or consumer products
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The Company
What We Do
Afina is a fast-growing e-commerce brand in the beauty and wellness space specializing in high-quality filtered showerheads. Dedicated to promoting health and well-being, their products filter out chlorine, heavy metals, and impurities to improve the daily shower routine. By reducing exposure to harsh chemicals, Afina helps customers achieve healthier hair, skin, and nails through its innovative filtration technology and commitment to wellness.
