Digital Web Analytics Specialist

Reposted 23 Days Ago
Be an Early Applicant
3 Locations
In-Office
71K-114K Annually
Mid level
Automotive • Insurance
The Role
The Digital Platforms Analytics Specialist provides analytics reporting and insights to enhance user experience and optimize digital features through data analysis and performance metrics. Responsibilities include creating dashboards, analyzing user behavior, and collaborating with cross-functional teams to support business goals.
Summary Generated by Built In

AAA Club Alliance is currently seeking a Digital Web Analytics Specialist to join our organization in one of our 3 locations: Wilmington, DE, Cincinnati, OH or Columbus, OH.

*This is a hybrid role which will require on-site work 3 days a week*

Compensation: $75,000 - $122,000 + Annual Bonus
*The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location*

At AAA Club Alliance, data drives everything we do, from enhancing customer experiences to shaping critical business decisions. We're looking for a Digital Web Analytics Specialist who is passionate about transforming digital data into actionable insights that improve customer journeys, increase conversions, and drive business growth.

In this highly visible role, you'll partner with Product, Marketing, IT, and business stakeholders to measure digital performance, uncover opportunities, and influence the future of our online experiences. You'll leverage industry-leading analytics tools including Adobe Analytics, Adobe Target, Power BI, BigQuery, and SQL to help optimize customer engagement across web and mobile channels.
If you enjoy solving complex problems, turning data into compelling stories, and influencing strategic decisions through analytics, we'd love to hear from you.

Make an Impact
Your insights will directly influence digital strategy, customer experience enhancements, lead generation, and self-service growth initiatives across our organization.

Collaborate with Industry Experts
Work alongside leaders in Product, Marketing, Technology, and Customer Experience to deliver measurable business results.

Grow Your Expertise
Expand your skills in enterprise analytics, experimentation, customer journey analysis, dashboard development, and digital optimization.

Work with Leading Technologies
Use tools including Adobe Analytics, Adobe Target, BigQuery, SQL, Power BI, and other emerging analytics platforms to solve complex business challenges.

Required Qualifications:

  • Bachelor's degree in Computer Science, Information Systems, Business Analytics, Statistics, Finance, Mathematics, or a related field (equivalent experience considered).

  • 3-5 years of experience in web analytics, digital analytics, business intelligence, or related disciplines.

  • Hands-on experience with Adobe Analytics, Adobe Target, Power BI, BigQuery, SQL, and Excel.

  • Experience building dashboards and translating complex data into actionable business recommendations.

  • Strong understanding of website analytics, digital customer journeys, conversion optimization, and KPI measurement.

  • Excellent communication and stakeholder management skills.

  • Preferred Qualifications

  • Experience with Tableau, Adobe Report Builder, and enterprise data warehouse environments.

  • Knowledge of A/B testing methodologies and digital experimentation.

  • Experience supporting ecommerce or customer-facing digital platforms.

At AAA, your success is our success. What we can offer you:

  • Comprehensive health benefits package (Medical, Dental, and Vision).

  • Annual Bonus Plan.

  • Up to three weeks of paid time off accrued during your first year.

  • Company paid holidays.

  • 401(K) plan with company match up to 7%.

  • Professional development opportunities and tuition reimbursement.

  • Paid time off to volunteer & company-sponsored volunteer events throughout the year.

  • Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

Full time Associates are offered a comprehensive benefits package that includes:

  • Medical, Dental, and Vision plan options
  • Up to 2 weeks Paid parental leave 
  • 401k plan with company match up to 7%
  • 2+ weeks of PTO within your first year
  • Paid company holidays
  • Company provided volunteer opportunities + 1 volunteer day per year
  • Free AAA Membership
  • Continual learning reimbursement up to $5,250 per year
  • And MORE! Check out our Benefits Page for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers.  We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply.  It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

 

Job Category: 

Marketing

Skills Required

  • Bachelor's degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field
  • 3-5 years of relevant experience
  • 3+ years of experience with Adobe Analytics, Adobe Target, Power BI, BigQuery, SQL, and MS Excel
  • Strong knowledge of website analytic principles and digital technology
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The Company
HQ: Wilmington, Delaware
3,211 Employees
Year Founded: 1900

What We Do

For more than 100 years, we’ve been helping people get to where they’re going. We were founded on Roadside Assistance, but have progressively expanded our offerings to include insurance, retail, and travel services in order to assist more customers. We’ve created an environment where you can look forward to coming to work and interacting with compassionate people who enjoy what they do and love supporting their team. We’re dedicated to keeping our Associates fulfilled and helping them feel secure. With such a diversity of products and services, our Associates have the opportunity to fulfill customer needs while advancing their own career. AAA Club Alliance received the prestigious Ragan Diversity Award for Allyship in Action in 2021 and in 2023 was a finalist for Ragan’s Corporate Social Responsibility & Diversity Award for our Stepping Up for Hunger campaign. For more information, please visit www.AAA.com/Careers and follow us on social media @AAAClubAlliance.

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