Digital Platform Manager

Pizza is the ultimate shareable food; slice by slice, it brings people together. Heck, we believe pizza makes the world a better place. Of course, some might say we're biased - after all, Ooni created the world's first portable pizza oven - but is there anything better than a hot, fresh Margherita? We think not.
What you'll do
The Digital Platform Manager will play a pivotal role in managing the technical aspects of the DTC arm of our business, helping implement and integrate applications in our eCommerce, CRM and marketing automation programme. You will enable efficient, data-driven marketing operations through the setup and maintenance of marketplace integration, CRM and eCommerce tools, ensuring that catalogues and campaigns like subscriber/customer onboarding, post-purchase, and back-in-stock notifications are executed flawlessly.
Ooni has a hybrid approach to work, with a minimum of 3 days a week (Tuesday to Thursday) at our office at Edinburgh Park.
Key Responsibilities:

• Platform Management & Integration:
  Manage and oversee the following platforms and their connection to Shopify:
  • Rithum (formerly Channel Advisor) (marketplace integration),
  • Iterable (email service provider),
  • Back In Stock (our subscription and notification platform for out-of-stock or pre-order products),
  • Typeform (offsite data collection),
  • Wunderkind and JustUno (on-site data collection), and our product recommendation application,
  • Various other potential integrations

Ensuring they're up and working as they should and that we're making the most of their capabilities.

• Automation Setup & Maintenance:
  Collaborate with the Lifecycle Marketing team to design and maintain marketing automation for onboarding, post-purchase, back-in-stock, and promotional campaigns. Ensure all automation work harmoniously across channels (email, web, push notifications).
• Data Flow & Accuracy:
  Ensure accurate and timely flow of data between platforms, including customer data, purchase behaviour, and engagement metrics. This includes the setup and monitoring of APIs, data imports/exports, and resolving any integration issues.
• Technical Support for Campaigns:
  Support the marketing team by providing technical expertise on setting up and troubleshooting marketing campaigns across the platforms you oversee, anticipating potential issues and limitations and helping address them. Ensure proper data segmentation and audience targeting for campaigns and ensure they run smoothly across all channels.
• Cross-Platform Unity:
  Manage the integration and synchronisation between the eCommerce platform (Shopify Plus), and other tools to provide a unified view of the customer and consistent experiences across touchpoints.
• System Optimisation & Scalability:
  Continuously evaluate and improve platform performance to support scaling business needs, including system upgrades, adding new integrations, and optimising existing processes for greater efficiency.
• Reporting & Analytics Support:
  Collaborate with the Analytics team to ensure the proper data structures are in place for reporting, including KPIs around customer engagement, retention, and marketing automation performance.
• Vendor Management:
  Own budgets and manage relationships with external vendors, including platform providers, API services, and tech/analytics partners. Work closely with them to resolve technical issues and implement enhancements.

What You'll Need to Succeed

• 3+ years of experience
  in CRM and/or eCommerce platform management, with strong expertise in email service providers, Shopify, and other marketing technology platforms.
• Deep understanding of
  API integration
  and data flow between systems, ensuring unified and synchronised customer data across multiple platforms.
• Hands-on experience in managing
  omnichannel marketing automation
  , including email, SMS, web push, and in-app messaging.
• Strong knowledge of
  SQL, HTML, and data manipulation
  for setting up, testing, and troubleshooting automation workflows.
• Experience with data analytics tools (Google Analytics, Looker Studio, Tableau) for reporting and optimization.
• Proven track record of solving technical challenges related to marketing automation, workflows, and data flows.
• Excellent project management skills, with the ability to manage multiple tasks and timelines, and to work collaboratively with both technical and non-technical teams.
• Ability to identify, create and implement new processes as well as process improvements, driving efficiency in marketing operations.

Why Ooni:

• Go to YouTube and search "We are Ooni". We're super proud of our culture and think you'll love it here too. Here are some other reasons:
• Work for an employer that cares about your well-being! We've got an employee assistance programme which includes on-demand coaching and therapy sessions.
• 35 days of paid time off per year, plus an additional 5-week sabbatical when you've been here for 5 years
• £500 every year to spend on your passion - whatever that may be
• £1000 to spend on Ooni products each year, plus 50% discount on any other Ooni stuff
• We're all about giving back. That's why we offer five paid days to volunteer each year
• Continuing Education - we encourage our employees to use our learning platform to grow here at Ooni
• Great pizza every single day if you want it. Yep. Every single day. And we'll teach you to become a pizza pro

To know more, have a look at our website. Read a bit about our values and products and just have a wee Google. If you like what you see, apply online with your CV and a cover letter to tell us why you want to come on board.
We really like nice letters - especially ones that are personalised just for us!
Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us at [email protected]