Digital Operations Manager
About the Role
We are seeking a Digital Operations Manager to own our programmatic advertising operations and digital billboard network. This role is the hands-on operator and internal expert for our direct and exchange programmatic systems, while also holding accountability for the health and performance of our digital OOH infrastructure.
What You'll Own
Programmatic Operations
Full ownership of our direct and exchange programmatic systems
Hands-on configuration, management, and troubleshooting of exchange integrations, deal ID setup, creative specs, and pacing
Own the technical relationship with DSP and SSP partners
Partner with Sales and Revenue teams to surface delivery issues and support campaign execution
Serve as the internal subject matter expert on how the programmatic stack works and how to keep it running
Digital Network Operations
Full ownership of digital uptime across our billboard network in all active markets
Day-to-day health monitoring, incident response, and resolution workflows for digital display outages
Digital Systems and Vendor Management
Own and administer digital inventory booking and contract management platforms
Manage content management and media player software vendors, holding them accountable to roadmap commitments and SLAs
Cross-Functional Coordination
Act as the primary liaison between digital ops, IT, and sales on issues affecting digital inventory availability and delivery
Drive resolution of booking conflicts, overbooking diagnostics, and play count discrepancies
Coordinate with the data team on play count pipeline integrity, alerting, and reporting accuracy
Manage project tracking and team workflows, keeping workstreams organized across markets and stakeholders
What We're Looking For
5+ years of experience in programmatic ad operations, digital media operations, or a related operations role
Hands-on experience operating programmatic exchange integrations: SSP or publisher-side experience strongly preferred over DSP or agency-side
Demonstrated system ownership across the full lifecycle: configuration, monitoring, performance optimization, and vendor accountability
Experience managing vendor relationships and holding partners accountable to SLAs
Comfort working deep in technical systems: you understand how data flows between platforms and can diagnose where it breaks
Strong project management skills with the ability to juggle multiple active workstreams across markets and vendors
Clear communicator who can translate technical issues for non-technical stakeholders
Proficiency with project management tools such as Asana
Nice to Have
Familiarity with digital OOH content management or media player platforms
Experience in a multi-market or distributed field operations environment
Background working with data and BI tools (Tableau, Snowflake, or similar) for operational reporting
Skills Required
- 5+ years of experience in programmatic ad operations, digital media operations, or a related operations role
- Hands-on experience operating programmatic exchange integrations
- SSP or publisher-side experience preferred over DSP or agency-side
- Demonstrated system ownership across configuration, monitoring, optimization, and vendor accountability
- Experience managing vendor relationships and holding partners accountable to SLAs
- Ability to diagnose data flows between platforms and troubleshoot technical failures
- Strong project management skills and ability to manage multiple workstreams
- Clear communication skills to translate technical issues for non-technical stakeholders
- Proficiency with project management tools such as Asana
- Familiarity with digital OOH content management or media player platforms
- Experience in a multi-market or distributed field operations environment
- Background working with data and BI tools (Tableau, Snowflake, or similar) for operational reporting
What We Do
Founded in 1983, Adams Outdoor is the 4th largest privately held out of home advertising operator in the United States. Our portfolio of 10,000+ displays are comprised of static bulletins, static posters, junior posters and digitals located in 15 markets across the Midwest, Northeast and Southeast. By thinking big, we are able to help our clients reach their audience and drive results where it matters most. It's through our core values of Tenacity, Accountability, Innovation, and Integrity that we strive to do what's best for our clients, partners, and team members. We are proud to be a leader in the outdoor space and are committed to growing the industry through meaningful relationships, original thinking, and the relentless pursuit of authenticity.
