The Role
Develop and oversee content for social media, create email marketing campaigns, analyze performance metrics, and collaborate across departments to enhance brand visibility.
Summary Generated by Built In
- Develop, curate, and oversee content across various social media platforms ( Instagram , Facebook, Tiktok, etc) to create brand buzz, boost brand visibility and foster positive customer engagement
- Develop influencer marketing strategies and identify relevant influencers to drive awareness, engagement and sales
- Conceptualise, plan and implement compelling copy and visuals for digital marketing campaigns, newsletter, and website content that align with Chagee’s brand voice and values
- Create and implement targeted email marketing campaigns including newsletters, promotions, etc. to achieve high open and click-through rates
- Track, analyze, and report on digital marketing performance metrics across various targeted digital channels. Utilize data insights to enhance strategies and boost campaign effectiveness
- Collaborate closely across different departments including marketing, sales, product development etc. to effectively implement branding and marketing efforts
- Manage and build relationships with external stakeholders, including external vendors, agencies, to oversee production of assets during launches
- Keep abreast with the latest news, digital marketing trends, tools, and best practices to keep our strategies innovative and effective
Top Skills
Analytics Tools
Digital Marketing Tools
Email Marketing Tools
Social Media Platforms
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
CHAGEE is a leading international tea beverage company guided by the vision to connect everyone through a good cup of tea. The brand first started in 2017 in the hometown of tea, Yunnan, China, and has since expanded to over 6,000+ stores globally.
As we embrace innovation and introduce a modern twist to traditional tea culture, we remain committed in preserving the true tea taste and only use fresh dairy and real tea leaves in all our beverages. Our teas also contain 0 creamer and 0 trans-fatty acids.
