INTRODUCTION
We are a performance-driven content leader. Our purpose is to create meaningful connections that would impact people’s lives. Our holistic approach combines the power of Insights and SEO, Creative Content and Performance Tech.
We take on a strategic-partner mindset. Whether it’s working on a brief or helping brands crack one – we can collaborate, and tailor services based on their needs.
This job description sets out the key aspects of a Freelance Strategist & Planner role, however, it is not a box that you are put in. It is a definition of your core responsibilities. You are encouraged to contribute to other areas within our organization.
WHY THIS JOB EXIST
- To provide strategic planning and digital marketing support across new business and existing clients
- To support the APAC team in developing effective strategies, proposals, and presentations
- To contribute market insights, innovation, and performance-driven strategies for Greenpark clients
REPORTING & COMMUNICATION STRUCTURE
- This role reports to and advises the Hiring Manager (for the respective projects/ accounts).
KEY RESPONSIBILITIES
Strategy & Planning
- Develop digital and content strategies aligned with client business objectives
- Provide strategic input on campaign planning, content direction, and channel approach
- Collaborate cross-functionally with Business Development, Creative, Social, and SEO teams
- Act as a strategic sounding board for campaign ideas, proposals, and optimizations
Research & Insights
- Conduct market, audience, and trend research to inform strategy development
- Monitor digital marketing trends, platform updates, and consumer behavior
- Collect and analyze data to inspire strategic and creative concepts
- Translate insights into clear strategic frameworks and recommendations
Business Support & Proposals
- Support new business initiatives through strategic inputs, pitch decks, and proposals
- Develop presentation materials and strategic documentation for client pitches
Deliverables & Performance Support
- Digital and content strategy frameworks
- Campaign and audience planning decks
- Work with Social and SEO teams to interpret performance reports and campaign results
- Provide strategic analysis, insights, and optimization recommendations
- Ensure strategic outputs are aligned with agreed KPIs and business goals
Client & Internal Collaboration
- Participate in client meetings, presentations, and strategy discussions as needed
- Attend relevant internal meetings related to strategy development and project alignment
- Support client services teams with strategic guidance on account growth and planning
- Help shape strategic narratives for external presentations and workshops
Further Responsibilities
- Act in good faith and in the best interest of Greenpark and its clients
- Maintain strict confidentiality of all company and client information
- Deliver work aligned with Greenpark’s quality standards and brand values
- Communicate clearly, professionally, and proactively with stakeholders
Top Skills
What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
