Digital Marketing Strategist

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

FareHarbor is looking for a strategic digital marketer to join our Client Engagement team. You will be responsible for executing digital campaigns to support our client adoption and growth goals and push forward our industry thought leadership. 

In this role, you will work closely with the marketing channel owners and cross functionally with Sales, Lead Generation, Account Management, Support and other commercial teams to understand and clearly communicate the value FareHarbor provides to our clients.  You will dive deep into understanding the needs of specific segments in order to provide clients and users with opportunities and solutions to strengthen their partnership with FareHarbor. 

We are looking for someone who thinks in outcomes, not features, makes decisions based on data and is energized by challenges.

What you’ll do here:

• Lead the execution of digital marketing campaigns from ideation to reporting
• Champion key client segments and/or portion of the client journey. Iterate, test and optimize your marketing strategies and messaging to drive higher adoption, retention and growth of your target clients. 
• Partner with channel owners to define the strategy of deliverables per channel including FareHarbor.com, the FareHarbor blog, webinars, social, and email
• Write marketing copy for campaign deliverables 
• Guide the creative and copy teams to ensure deliverables successfully communicate the campaigns key communication goals 
• Report on the impact of campaigns based on engagement data. Apply your insights to future campaigns.

Requirements:

• 3+ years working in a digital strategy role at an agency or SaaS company
• Experience owning multi-channel digital marketing strategies including email marketing, social media, display, search and social campaigns and SEO.
• Experience in marketing at a SaaS and/or B2B businesses
• Portfolio demonstrating your success in executing multi-channel campaigns 
• Intermediate to advanced analytical skills and an aptitude for using data to drive decision making; includes experience working with Google Analytics in a professional setting
• Out-of-the-box thinking and ability to intelligently push beyond “the ask” 
• Strong detail orientation and time management skills, including the ability to handle multiple priorities.
• Enthusiastic, passionate individual excited to be a part of a growing team

Bonus if you have experience working with:

• Hands on experience with marketing automation systems
• Google analytics

Benefits 

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $70,040-$109,056, plus 10% bonus potential 

Application Deadline: December 23rd, 2024

Please note you must be authorized to work in the United States for this position.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

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Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.