Key Responsibilities
Campaign Strategy & Performance Marketing
- Develop and execute omnichannel digital marketing strategies aligned to business and product objectives to drive measurable business growth.
- Lead campaign planning across paid social, display, account-based marketing (ABM), paid search, and other digital advertising channels.
- Partner with Content Strategy and Web teams to optimize campaign landing experiences, conversion paths, and digital customer journeys.
- Translate global campaign strategies into market-ready activation plans while maintaining consistency across regions.
- Continuously optimize campaign strategy, audience targeting, creative, and budget allocation using performance data and audience insights.
- Stay current on emerging AdTech, AI capabilities, and digital marketing best practices to drive innovation.
Agency & Stakeholder Management
- Serve as the primary business owner for external media agencies, ensuring high-quality execution and campaign performance.
- Hold agency partners accountable for optimization recommendations, reporting quality, and business results.
- Partner with Product Marketing, Content Strategy, and regional marketing teams to align campaign priorities, messaging, and launch plans.
- Manage multiple campaigns and stakeholders across a complex, global organization.
Performance Analytics & Optimization
- Monitor campaign, website, and marketing funnel performance, recommending data-driven optimizations to improve business outcomes.
- Apply a strong understanding of digital marketing metrics, including CTR, CPC, CPM, conversion rates, engagement, and pipeline performance.
- Analyze landing page engagement, conversion, and customer journey metrics to identify opportunities to improve digital experiences.
- Leverage dashboards and reporting for performance analysis and continuous improvement.
- Present campaign insights, recommendations, and performance updates to business stakeholders.
Qualifications & Skills
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- Proven experience managing digital advertising and performance marketing campaigns.
- Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search.
- Agency experience preferred, with demonstrated success managing external media partners.
- Strong understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement.
- Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO).
- Excellent project management and stakeholder management skills.
- Strong analytical mindset with the ability to translate marketing data into business recommendations.
- Demonstrated accountability, ownership, and ability to influence cross-functional teams in a matrixed organization.
Key Competencies
- Strategic thinking and business acumen
- Strong accountability, ownership, and entrepreneurial mindset
- Performance marketing expertise
- Data-driven decision making
- Agency leadership and relationship management
- Customer-centric thinking and digital experience optimization
- Strong project and program management
- Stakeholder influence and collaboration
- Self-starter with a bias for action and results
- Collaborative team player who thrives in cross-functional squads
- Curious, continuous learner with a passion for emerging AdTech, AI, and digital marketing innovation
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: No
Skills Required
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- Proven experience managing digital advertising and performance marketing campaigns
- Deep expertise in paid social, display advertising, account-based marketing (ABM), and paid search
- Experience managing external media agencies
- Strong understanding of digital advertising platforms, audience targeting, campaign optimization, and performance measurement
- Understanding of digital customer journeys, landing page optimization, web analytics, and conversion rate optimization (CRO)
- Excellent project management and stakeholder management skills
- Strong analytical mindset with ability to translate marketing data into business recommendations
- Demonstrated accountability, ownership, and ability to influence cross-functional teams
GE Healthcare Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Healthcare and has not been reviewed or approved by GE Healthcare.
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Healthcare Strength — Healthcare coverage is portrayed as comprehensive, including medical, dental, and vision options with HSA-eligible choices and preventive care coverage. Mental health and well-being support programs are also emphasized as part of the overall package.
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Retirement Support — Retirement support is described as meaningful, with a 401(k) match and additional programs such as student-loan matching in some descriptions. Legacy pension and retiree medical obligations for certain closed groups also signal continued support for long-tenured populations.
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Strong & Reliable Incentives — Variable and role-linked earning opportunities appear attractive in some job families, including high on-target earnings potential in certain sales roles. Additional role-based perks like company cars and travel-related reimbursements further increase the perceived value of total rewards in those positions.
GE Healthcare Insights
What We Do
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. As a leading global medical technology and digital solutions innovator, GE Healthcare enables clinicians to make faster, more informed decisions through intelligent devices, data analytics, applications and services, supported by its Edison intelligence platform. With over 100 years of healthcare industry experience and around 50,000 employees globally, the company operates at the center of an ecosystem working toward precision health, digitizing healthcare, helping drive productivity and improve outcomes for patients, providers, health systems and researchers around the world. We embrace a culture of respect, transparency, integrity and diversity.
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