Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water and shipping.
As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build our careers too.
About the Role
As a Digital Marketing Specialist, you will play a key role in advancing our digital marketing assets and operations. This position is directly involved in the execution, automation, optimization, and analysis of digital campaigns, supporting demand generation, lead conversion, and strengthening Alfa Laval’s digital presence.
Key Responsibilities
As part of the Marketing team, you will be responsible for:
- Setting up, implementing, and maintaining marketing automation workflows to nurture leads and increase conversions
- Monitoring and optimizing automated campaigns, identifying improvement opportunities through data analysis
- Collaborating with web developers and designers to implement website enhancements focused on user experience and conversion optimization
- Executing SEO updates, optimizing landing pages and other website elements
- Creating and optimizing digital assets for websites, social media, and email marketing campaigns
- Developing graphic materials and layouts, including digital and print collateral
- Setting up, maintaining, and optimizing paid media campaigns focused on lead generation, including:
- Google Ads
- LinkedIn Ads
Requirements
Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience, along with:
- Proven experience with Market Engage or a comparable marketing automation platform
- Strong understanding of digital marketing principles and tools
- Basic knowledge of graphic design (e.g., Canva, Adobe Suite, or similar)
- Experience managing and optimizing paid media campaigns focused on lead generation
- Basic knowledge of SEO and Analytics, including best practices and tools such as:
- Google Analytics / Adobe Analytics
- Google Search Console
- SEMrush (or similar)
- Excellent written and verbal communication skills
- Analytical mindset, with the ability to translate data into actionable strategies
- Strong organizational skills, attention to detail, and effective time management
- Ability to work independently and collaboratively in a dynamic environment
- Fluent in English
Behavioral Competencies
- Hands-on and results-driven mindset
- Ability to thrive in cross-functional and global environments
- Strong communication skills with both technical and non-technical stakeholders
- Curious, with a focus on continuous learning and improvement
- Strong prioritization skills and ability to manage multiple tasks effectively
- Ability to influence stakeholders for results
Nice to Have
- Previous experience in B2B marketing, especially in industrial or technology companies
- Experience working in global corporate environments
- Previous e-commerce coordination experience
- Intermediate to Advanced in Spanish is a plus
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- Proven experience with Market Engage or a comparable marketing automation platform
- Strong understanding of digital marketing principles and tools
- Basic knowledge of graphic design (e.g., Canva, Adobe Suite, or similar)
- Experience managing and optimizing paid media campaigns focused on lead generation
- Basic knowledge of SEO and Analytics, including best practices and tools such as Google Analytics, Google Search Console, SEMrush
- Excellent written and verbal communication skills
- Fluent in English
Alfa Laval Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Alfa Laval and has not been reviewed or approved by Alfa Laval.
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Retirement Support — 401(k) support is described as generous in U.S. postings, and the retirement plan is a notable strength alongside core coverage.
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Healthcare Strength — Medical, dental, and vision coverage are core parts of the package, and health insurance is often described positively in U.S. materials.
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Leave & Time Off Breadth — PTO and paid holidays are standard, with options like purchasing additional PTO expanding flexibility for some roles.
Alfa Laval Insights
What We Do
Pioneering positive impact! Our pioneering 140-year-old start-up culture is built on the idea that partnership is the key to solving complex problems and unlocking the full potential of resources. So we collaborate closely with our partners, customers, and thought leaders to create game-changing solutions that challenge conventional thinking on quality, efficiency, and innovation. United by a shared commitment to creating positive impact we’re reshaping vital industries, like energy, food, water, and shipping, to optimize efficiency, reduce emissions, and increase yields. Together, we’re building business success, elevating the quality of life across society, and driving progress towards a more sustainable world. Alfa Laval is a leading global provider of first-rate heat transfer, separation, fluid handling products separation, and fluid handling products. With these as its base, Alfa Laval aims to help enhance the productivity and competitiveness of its customers in various industries throughout the world. We define their challenges and deliver sustainable products and solutions that meet their requirements – in energy, the environment, food, and the marine industry. Alfa Laval today has customers in some 100 countries, employs more than 21,300 people, and annual sales were SEK 63.6 billion (5.5 BEUR) in 2023. The company is listed on Nasdaq Stockholm. Alfa Laval contributes to 15 of the 17 UN Sustainable Development Goals. Our solutions make a difference in daily life. You can learn more on our website about how our products work, and how they are used in industries worldwide. We welcome your engagement, comments and questions - our guidelines and moderation policy for Alfa Laval channels on social media can be found here: https://www.alfalaval.com/legal/community-guidelines/ Personal data will be handled in accordance with the Alfa Laval Privacy Policy. https://www.alfalaval.com/privacy
