The Digital Marketing Specialist is primarily responsible for developing, implementing, and optimizing online marketing campaigns across multiple digital channels to drive brand awareness, engagement, and conversions. Promoting Rapid Micro Biosystem’s products and services online via blogs, social media and website content. Responsible for daily management of the Rapid Micro Biosystem’s website, integrating our digital activities seamlessly in an omnichannel, customer-centric approach for a unified and consistent customer experience. Monitoring online consumer behavior and working within the marketing team to create targeted campaigns to increase site traffic and sales. Research market trends and create/optimize digital campaigns. Clear understanding of inbound marketing, SEO principles, paid media, and lead generation and lead nurturing strategies. A creative team player with a passion for digital marketing who is a pivotal part of our marketing team.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business goals
- Manage and optimize campaigns across channels such as SEO, SEM, email, social media, and display advertising
- Analyze campaign performance using analytics tools and provide actionable insights
- Create and manage content for websites, blogs, and social platforms
- Conduct keyword research and implement on-page and off-page SEO & GEO best practices
- Monitor trends and emerging technologies to keep strategies current
- Collaborate with cross-functional teams including applications, sales, and product
- Decide on appropriate placement of ads
- Publish digital marketing content online
- Implement automated email marketing campaigns and ABM-based campaigns
- Implement social media paid campaigns
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Brainstorm and implement experiments and conversion tests
Experience & Qualifications
- Education: B.S. in Marketing or related field plus relevant working experience (i.e., B.S. with 3+ years)
- Preference is with experience in the Pharmaceutical Industry or equivalent life science discipline.
- Proven work experience as a Digital Marketing Specialist or similar role
- Familiarity with B2B and B2C advertising campaigns
- Hands-on experience with web content management tools, like HubSpot
- Proficiency in HTML5, CSS3, JavaScript, and preferably HubL (HubSpot Markup Language).
- Certification in HubSpot CMS for Developers, HubSpot Marketing Software, and Growth-Driven Design certifications are highly valued.
- Expertise in Salesforce and Pardot. Experience with ABM platforms preferred.
- Expertise in SEO, GEO, Google Analytics and Google Ads.
- Experience driving paid social campaigns
- Strong communication, writing and presentation skills
- Demonstrated entrepreneurial / problem-solving ethic – resourceful, solutions-oriented, and inclined to attack problems with a can-do attitude.
- Good organizational skills – proficient at structuring and driving projects from start to finish, from scoping to execution; capable of multi-tasking in a fast-paced environment under tight deadlines.
- Strong teamwork skills – ability to work in a cross-functional, non-hierarchical position and interact with individuals at all organizational levels.
Skills Required
- B.S. in Marketing or related field plus relevant working experience (i.e., B.S. with 3+ years)
- Proven work experience as a Digital Marketing Specialist or similar role
- Familiarity with B2B and B2C advertising campaigns
- Hands-on experience with web content management tools, like HubSpot
- Proficiency in HTML5, CSS3, JavaScript, and preferably HubL (HubSpot Markup Language)
- Expertise in SEO, GEO, Google Analytics and Google Ads
- Experience driving paid social campaigns
What We Do
Rapid Micro Biosystems is an innovative life sciences technology company providing mission-critical automation solutions to facilitate the efficient manufacturing and fast, safe release of healthcare products such as biologics, vaccines, cell and gene therapies, and sterile injectables. We are the trusted partner in quality control microbiology automation, enabling our customers to improve and save lives. This vision has been realized with the development of the Growth Direct® System. Our Growth Direct® platform automates and modernizes the antiquated, manual quality control microbiology testing workflows used in the largest and most complex pharmaceutical manufacturing operations across the globe. The Growth Direct® platform brings the quality control lab to the manufacturing floor, unlocking the power of in-line/at-the-line QC automation to deliver faster results, greater accuracy, increased operational efficiency, better compliance with data integrity regulations, and quicker decision making that customers rely on to ensure safe and consistent supply of important healthcare products. Our company values guide us in our vision: Customer Driven – We are committed to providing our customers with the highest quality products and services Respect – We welcome and embrace our differences to create a trusting environment Grit – We are determined to turn challenges into successes. One RMB – We operate as one team, committed to our shared purpose. The company is headquartered and has U.S. manufacturing in Lowell, Massachusetts, and global locations in Switzerland, Germany, and the Netherlands
