Digital Marketing Owned Channel Lead (SEO)

Let's do something that really matters.

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation's military, but we all share in the mission to give back to those who did. We're working as one to build a great experience and make a real impact for our members.

We believe in our core values of honesty, integrity, loyalty and service. They're what guides everything we do - from how we treat our members to how we treat each other. Come be a part of what makes us so special!

As a dedicated Digital Marketing Owned Channel Lead - SEO, you will be responsible for developing and executing digital strategies supporting the organic search (SEO) efforts of USAA. This includes maturing channel capabilities by developing and maintaining frameworks, strategies, playbooks, and processes to enable a variety of cross-functional stakeholders. This role will develop training and education programs to help upskill execution teams on SEO best practices while simultaneously driving innovation for new channel opportunities.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.

What you'll do:

• Leads the development and optimization of multiple, highly complex and/or critical digital or social marketing initiatives delivered via internet, mobile, and any other emerging platforms.
• Identifies trends and insights to bring new digital or social channels to market.
• Leads the collaboration with peers, enterprise partners and senior management to gain alignment on the tactical and strategic direction for digital/social channels.
• Responsible for communication of program, project and /or campaign through various reports/tool as required.
• Serves as the primary resource for cross functional team members on high priority matters of a unique nature.
• Applies digital and social marketing subject matter expertise across multiple channels to influence digital campaign design.
• Effectively directs social and/or digital agencies to ensure alignment with goals and prioritization.
• Applies an expert understanding of tools/techniques to test and optimize performance against digital or social marketing objectives.
• Trains and mentors digital marketing managers
• Leads cross functional teams to deliver new landing pages and optimize user experience.
• Develops digital channel performance plans and monitors key online marketing metrics to track success.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 8 years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years of experience in one or more of the following functions: social marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
• Subject-matter-expert knowledge of digital or social marketing industry and practices.
• Subject matter expert in primary channel.
• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating, and collaborating with key stakeholders.
• Effective communication and presentation skills; able to present to all levels of leadership.
• Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.
• For Social Marketing: Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.

What sets you apart:

• Expert knowledge of SEO channel, organic ranking factors, search engine algorithms, industry trends and best practices
• Solid understanding of other marketing channels and how they impact one another (i.e., paid search, email, social, display, affiliate, etc.)
• Experience with web analytics platforms to measure impact and performance, (i.e. Adobe Analytics and other Adobe marketing platforms, Google Search Console)
• Experience with search engine optimization tools such as SEMRush, BrightEdge, Ahrefs, ScreamingFrog, etc.
• Experience developing organic search training and education frameworks to improve organizational knowledge and maturity
• Experience leading SEO channel strategy for large enterprise or brand
• Experience in Agile methodology and framework
• US military experience through military service or a military spouse/domestic partner

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $109,130 - $208,580

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.