The Role
Lead content strategy and execution across social, email, blogs, and landing pages. Build editorial calendars, create and optimize content to drive engagement and conversions, manage social channels, run targeted email campaigns with segmentation and A/B tests, and use analytics to refine messaging while collaborating with leadership, design, and sales.
Summary Generated by Built In
LB Capital is seeking a creative and results-driven Digital Marketing Manager to lead content initiatives for all Build It to Sell It! brands. This role is perfect for a strategic thinker who loves storytelling, brand building, and creating content that drives engagement and growth.
You’ll shape our brand voice, lead email marketing and social media strategy, and collaborate across teams to deliver content that converts.
Key Responsibilities Strategy & Planning
Develop and execute a content marketing strategy aligned with company goals.Build and manage editorial calendars for social media, blogs, and email marketing.Use audience insights and analytics to refine messaging and boost engagement.Partner with leadership and design teams to align content with sales and marketing objectives.
Content Creation
Write and edit compelling content for email, social media, blogs, and landing pages.Ensure tone, style, and messaging stay consistent across platforms.Collaborate on videos, graphics, and testimonials with internal and external creators.Optimize content to increase conversions and visibility.
Email Marketing
Plan and execute targeted email campaigns that nurture leads and engage clients.Segment audiences and personalize messaging to drive results.Track performance metrics (open rates, CTR, conversions) and run A/B tests.Align campaigns with sales and project management priorities.
Social Media Management
Manage and grow brand presence on Facebook, Instagram, LinkedIn, and YouTube.Build campaigns that tell our story and support recruitment or sales.Monitor performance and engagement to continuously improve strategies.
Qualifications
3–5 years of experience in content, digital marketing, or social media strategy.Strong writing and storytelling skills with adaptable tone.Experience with email marketing platforms (e.g., HubSpot, Mailchimp).Familiarity with ServiceTitan Marketing Pro (preferred).Strong understanding of analytics and performance metrics.Ability to manage multiple projects in a fast-paced environment.Creative mindset with a passion for brand building and engagement.
Preferred Skills
Experience in home improvement, construction, or real estate industries.Knowledge of SEO and keyword optimization.Basic design or video editing skills (Canva, Adobe Creative Suite, etc.).
Compensation & Benefits
Competitive salary based on experience.Performance-based bonuses.Career growth opportunities within a fast-growing organization.Collaborative, mission-driven culture focused on helping people build successful businesses.
Job Type: Full-time
Benefits:
401(k)Dental insuranceHealth insurancePaid time offVision insurance
Work Location: In person
Skills Required
- 3-5 years experience in content, digital marketing, or social media strategy
- Strong writing and storytelling skills with adaptable tone
- Experience with email marketing platforms (e.g., HubSpot, Mailchimp)
- Familiarity with ServiceTitan Marketing Pro
- Strong understanding of analytics and performance metrics (open rates, CTR, conversions) and A/B testing
- Ability to manage multiple projects in a fast-paced environment
- Creative mindset with passion for brand building and engagement
- Knowledge of SEO and keyword optimization
- Basic design or video editing skills (Canva, Adobe Creative Suite)
- Experience in home improvement, construction, or real estate industries
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The Company
What We Do
LB Capital, founded by Lance Bachmann, specializes in scaling small and mid-sized home services businesses, including roofing, HVAC, and solar. The firm provides the necessary capital, resources, and expertise to help these companies achieve significant growth, boost profits, and maximize their exit value through a dedicated partnership network and strategic roll-ups of family-owned companies.
