Core Responsibilities:
Digital journey development
Design and launch integrated digital experiences for financial advisors in partnership with your aligned Client Journey Management team.
Build and deploy trigger-based, always-on digital journeys using Marketo.
Create personalized landing pages and integrate them into journey strategies.
AI-driven personalization & innovation
Leverage AI tools to develop scalable, personalized digital assets.
Leverage our engagement engine to orchestrate and automate end-to-end digital journeys - from strategy through execution - ensuring personalized, timely experiences for financial advisors.
Continuously identify opportunities for journey experimentation and innovation.
Execution & optimization
Manage end-to-end journey execution, including email deployment, QA, and compliance submissions.
Conduct A/B testing and experiments, applying insights to improve future strategies.
Monitor journey performance, prepare review materials, and present actionable insights.
Data & audience strategy
Collaborate with data analysts to inform next-best-action strategies and personalization.
Partner with Senior Engagement Strategists on audience segmentation for journeys.
Analyze engagement trends and behavioral data to refine targeting and improve journey effectiveness.
Collaboration & stakeholder engagement
Develop and maintain strong relationships with internal stakeholders, ensuring open and effective communication across teams.
Act as the subject matter expert for the digital tech stack, driving optimal use of tools and technologies.
Provide strategic guidance and thought leadership to cross-functional teams, aligning digital initiatives with broader business objectives.
Qualifications:
Undergraduate degree in Marketing or equivalent experience
Minimum 5+ years of related work experience
Strong experience with Marketo preferred; experience with marketing automation platforms required
Demonstrated ability to apply AI and automation within workflows to improve efficiency and outcomes
Skilled in persuasion and influence, confident presenting recommendations
Proven experience in A/B testing and experimentation to generate insights and optimize performance
Strong, creative thinker with a track record of driving innovation and setting direction
Highly collaborative, with the ability to work across cross-functional teams
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- Undergraduate degree in Marketing or equivalent experience
- Minimum 5+ years of related work experience
- Strong experience with Marketo preferred
- Experience with marketing automation platforms required
- Demonstrated ability to apply AI and automation within workflows to improve efficiency and outcomes
- Skilled in persuasion and influence, confident presenting recommendations
- Proven experience in A/B testing and experimentation to generate insights and optimize performance
- Strong, creative thinker with a track record of driving innovation and setting direction
- Highly collaborative, with the ability to work across cross-functional teams
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
