Mukuru is building one of the most dynamic digital growth engines in FinTech — and we are looking for a Digital Marketing Manager who knows how to turn performance marketing into measurable business impact.
This is not a brand-only role.
This is a revenue, acquisition, and optimisation role.
You will own and optimise Mukuru’s digital acquisition and retention strategy across multiple markets — including South Africa, Zimbabwe, Malawi, the UK and key expansion corridors — ensuring every campaign is data-led, performance-driven and commercially aligned.
The Role PurposeTo implement and continuously optimise Mukuru’s digital marketing strategy to drive customer acquisition, engagement, retention and revenue growth — while ensuring compliance and alignment with product and commercial objectives.
What You Will OwnDigital Strategy & Market ExpansionDevelop and execute end-to-end acquisition and retention strategies aligned to revenue and MAU targets
Translate business goals into measurable digital KPIs
Identify scalable growth opportunities across markets
Align digital performance with brand and product strategy
Lead media strategy execution with agency partners across:
Paid Search (Google Ads, Bing)
Paid Social (Meta, TikTok, LinkedIn)
Display & Programmatic
Affiliate & Partnerships
Optimise CPA, ROAS and LTV
Drive A/B testing and landing page optimisation
Manage agency performance, accountability and commercial efficiency
Build and maintain strong media partner relationships
Optimise paid remarketing journeys across Meta, Google and programmatic channels
Partner with CRM and lifecycle teams to drive reactivation and cross-sell campaigns
Ensure acquisition integrates seamlessly into the broader customer journey
Own digital dashboards and performance reporting cadence
Monitor CAC, LTV, conversion rate, engagement, churn and ROAS
Use GA4 and analytics tools to identify optimisation opportunities
Partner with BI teams to refine reporting and audience segmentation
Dynamically reallocate spend based on performance
Improve end-to-end funnel performance from impression to first transaction
Partner with Product and UX teams to remove friction points
Ensure acquisition quality supports long-term retention
Manage digital marketing budgets at scale
Forecast performance and improve spend efficiency
Foster a culture of experimentation and continuous improvement
Bachelor’s degree in Marketing, Business, Digital Media or related field
6–10+ years in digital marketing
Strong performance marketing background
Experience managing significant digital budgets
Deep understanding of analytics and attribution models
FinTech or financial services experience (advantageous)
Experience in regulated industries or emerging markets (desirable)
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Google Analytics (GA4)
Data visualisation tools (Looker, Power BI, Tableau)
Martech stack experience (CRM, automation tools)
Strong analytical and commercial mindset
Data-led decision maker
Strategic thinker with execution discipline
Strong stakeholder management skills
Agile and adaptable in high-growth environments
Customer-centric and performance-focused
I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!!
Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS
Top Skills
What We Do
Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer. The foundation of our business was built by providing the continent’s migrant diaspora with safe, convenient international money transfers. From this base we have grown a wide range of products and services that take their cue from our customers’ needs and aspirations for greater financial security and a better life. To this end, we continue to build a highly robust and resilient physical and digital financial payments infrastructure across Africa that unlocks new value-added services for our loyal customers. This includes cash transfers, Mukuru Funeral Cover, and the Mukuru Card. As a fintech provider, Mukuru has underpinned its successful customer engagement strategy with the ability to ‘speak the language’ of its users and gain a grassroots understanding of the unique pain points that customers face in each market. Our engagement platforms include WhatsApp, free USSD, the Mukuru App, and the website. Customers are always able to speak to Mukuru about any challenges or difficulties with the platform, whether it’s a Mukuru agent in a physical booth, at a branch, over the telephone, or via a virtual live chat function in a language of the customer’s choosing, and often in their mother tongue. Take a walk through our Contact Centre at any time, and you’ll hear conversations in 15 languages – our very own united nations of Africa and Asia.
