Digital Marketing Manager

For over 135 years, our team of real estate experts has been the market leader in New York City’s northern suburbs. With the largest regional and global network and long-standing international connections across 70 countries, Houlihan Lawrence continues to set the standard for excellence in real estate.

The Digital Marketing Manager plays a key role in supporting our agents and offices with social media, digital marketing, and emerging marketing tools. This role serves as a primary point of contact for the field, helping agents implement brand-aligned marketing strategies through content creation, training, and ongoing advisory support. The position partners closely with the marketing, technology, and operations teams to deliver practical, high-impact solutions that drive adoption and results.

Responsibilities

• Serve as a digital and social marketing point of contact for agents and offices, providing day-to-day support and guidance
• Create and curate social media content (posts, captions, templates, and campaign ideas) for agent and office use
• Advise agents on best practices for social media, digital marketing, and brand execution
• Support rollout, training, and adoption of new digital marketing tools and platforms
• Deliver live, virtual, and on-demand training sessions focused on social media and digital marketing
• Translate brand strategy into clear, actionable guidance that agents can easily implement
• Act as a project coordinator between agents, managers, and internal creative or marketing teams
• Monitor engagement and adoption of digital tools and campaigns to inform future initiatives
• Identify knowledge gaps and recommend opportunities for future training and learning development
• Share feedback, insights, and best practices from the field with broader marketing, technology, and leadership teams

Qualifications

• Bachelor’s Degree in marketing, communications, or a related field
• 3+ years of experience in digital marketing, social media, or content creation
• Strong understanding of major social platforms (Instagram, Facebook, TikTok, LinkedIn)
• Comfortable filming and editing social-first, short-form video content
• Excellent communication and presentation skills, with the ability to train and advise diverse audiences
• Highly organized with strong attention to detail and follow-through
• Collaborative, service-oriented mindset with a passion for helping others succeed
• Ability to balance creativity with execution in a fast-paced environment
• Willingness to travel locally to regional offices as needed to support training, collaboration, and implementation

Performance Expectations

• Meet all performance and behavior expectations outlined in company performance standards or communicated by management
• Perform responsibilities with a high degree of quality, professionalism, and timeliness
• Establish and maintain positive, productive working relationships with agents, colleagues, and business partners
• Demonstrate continuous growth in both technical and professional competencies
• Follow all company policies, including HR policies, Code of Business Conduct, and confidentiality requirements
• Maintain punctual and reliable attendance and adhere to safety and workplace standards

Wage:   $65,000.00 - $83,000.00 annually; actual wage is based upon education and experience. 

Benefits:   Full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
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