Growth Marketing Manager - Web & Conversion

About the Role 

We are looking for a strategic and technically sharp Growth Marketing Manager to own our web presence as a conversion engine. You will be the primary architect of our analytics framework, experimentation roadmap, and CRO strategy — transforming site traffic into measurable pipeline and revenue. This role spans web analytics instrumentation, A/B testing, landing page optimization, SEO and organic discoverability, and cross-channel journey mapping. 

Website Optimization & Conversion Strategy 

• Own the marketing website as the primary conversion engine, optimizing every pre-conversion touchpoint to improve visitor-to-lead and lead-to-customer rates. 

• Lead landing page architecture strategy — designing campaign destinations optimized for both user experience and lead capture across paid, organic, and partner channels. 

• Implement personalization strategies that deliver tailored experiences based on visitor behavior, source, audience segment, and funnel stage. 

• Work closely in building content that can be leveraged for web performance. Build a framework and template of how to extract content already being created into resuable content for the website. Identify gaps in content and a plan of action to scale and build a content engine for each sector and vertical of our market and products. 

• Own site architecture, page speed, Core Web Vitals, and technical performance to maximize both UX quality and conversion metrics. 

• Leverage AI tools to make rapid site updates, content changes, and optimizations, reducing reliance on engineering resources. 

• Develop and execute SEO and organic growth strategies, including AI engine optimization for visibility across emerging discovery platforms. 

Experimentation & Testing 

• Own and scale a rigorous A/B and multivariate testing program across landing pages, lead forms, onboarding flows, and key conversion paths. 

• Build and maintain a multi-quarter CRO experimentation roadmap, documenting learnings, winning variants, and reusable templates. 

• Use behavioral and heatmap tools (Hotjar, FullStory, Heap, Microsoft Clarity) to identify friction points, drop-offs, and optimization opportunities. 

• Partner with UX, Product, and Engineering to influence template-level and system-level decisions that drive conversion performance at scale. 

Analytics & Performance 

• Serve as the primary architect for GA4/GA360, Google Tag Manager, Looker Studio, and Tableau — ensuring data integrity and reliability across all touchpoints. 

• Develop and maintain a full-funnel analytics framework tracking first-touch through closed-won, including attribution modeling and funnel lifecycle metrics. 

• Build and maintain executive-ready dashboards that distill complex datasets into clear, high-impact insights and strategic recommendations. 

• Define and track CRO KPIs beyond surface-level conversion rate: revenue per visitor, CAC, funnel progression, test velocity, and MQL→SQL rates. 

• Partner with Marketing Operations and RevOps to connect web performance data with Salesforce and Marketo for end-to-end funnel visibility. 

Requirements Experience 

• 5–6+ years of hands-on experience in Conversion Rate Optimization, Web Strategy, Growth Marketing, or Digital Marketing Operations in a B2B SaaS environment. 

• 5–6+ years working directly with web analytics platforms (GA4/GA360, Heap) and CRO/experimentation tools (Optimizely, VWO, Webflow Optimize, or equivalent). 

• Proven track record designing, executing, and scaling structured experimentation programs with measurable improvements in conversion and CAC. 

• Experience owning or significantly contributing to organic growth and SEO strategy, including emerging AI-driven discovery platforms. 

• Demonstrated ability to work across multi-region environments (US and EMEA), balancing global consistency with local nuance. 

Technical Skills 

• Web Analytics: Google Analytics 4 (GA4/GA360), Google Tag Manager, Google Search Console, Heap — event instrumentation, debugging, HTML, Javascript, and data governance. 

• BI & Reporting: Looker Studio, Tableau, Power BI — dashboard development, funnel reporting, and executive presentations. 

• CRO & Testing Platforms: Optimizely, VWO, Webflow Optimize, Convert, or equivalent experimentation tools. 

• Behavioral Research Tools: Hotjar, FullStory, Crazy Egg, Contentsquare, Microsoft Clarity — heatmaps, session recordings, and funnel analysis. 

• CMS & Web Management: Wordpress, Webflow, Contentful, or equivalent — ability to build and manage pages without engineering dependency. 

• CRM & Marketing Automation: Salesforce and Marketo or HubSpot for attribution and lead tracking (a strong plus). 

• Data & Querying: SQL or BigQuery for experiment validation, cohort analysis, and behavioral metric analysis. 

• SEO Tools: Ahrefs, Google Search Console, or equivalent for organic growth and discoverability.