Digital Marketing Manager

Digital Marketing Manager - Home Delivery & E-Commerce

Ready to be a key leader in Canada’s home delivery and digital growth? We have an exciting position at 7-Eleven Canada for you!
In this role, you'll develop and execute a variety of home delivery and digital initiatives that accelerate sales and traffic, and enhance the perception of 7-Eleven and its owned brands among customers and Canadian consumers.
You will also lead cross-functional projects and expand digital programs in partnership with the US digital team to provide a superior experience for both customers and the team, enabling an accelerated digital transformation across Team Canada.

Job responsibilities:

• Home Delivery program lead:

  • Leads marketing strategy and initiatives to exponentially grow home delivery sales & traffic through the proprietary 7NOW home delivery app and third-party food delivery partnerships.

  • Oversee P&L and financials to drive profitable home delivery growth, influencing merchandising, marketing and store operations.

  • Identify and implement new strategic growth opportunities by strengthening business relationships with Third Party delivery, vendor partners and US teams.

  • Collaborate cross-functionally with merchandising, product, store operations and US product and technology teams to enable growth opportunities.

  • Oversee day-to-day marketing activities including product listings, promotions, advertising and communications to grow awareness of home delivery service to acquire customers and drive repeat purchases.

• Digital product lead:

  • Canada lead for digital product integration and strategically partner with US product team to enable digital transformation to meet Canada consumer needs.

  • Ensure cross functional teams Canadianize and deliver services as needed to support launches and improvements for delivery and other digital programs to support store operations and customer experience.

  • Demonstrate a customer obsessed ‘0’ error approach – for external and internal customers - ensuring that every digital product, program, and delivery menu has a formal test protocol before going live.

• Manage E-commerce for 7-Eleven Merchandise and SpeakOut Wireless.

• Work collaborative with operations lead to support sales building and insight driven growth through partner platforms and 7-eleven data.

• Responsible for measuring success of home delivery and e-commerce channels and accountable for achieving KPI metrics and regularly reporting to leadership.

• Coaching and mentoring direct report, fostering a collaborative environment focused on growth and continuous improvement.

• Oversee home delivery budget and annual marketing planning to grow home delivery sales through strong customer acquisition and retention initiatives.

• Monitors trends with emerging digital platforms and enables processes and technologies within function to achieve efficiencies.

Qualifications:

• Bachelor’s degree in Marketing, Digital / E-Commerce, Category Management, Communications, Business, or Related Field.

• Minimum of 5+ years’ experience in digital marketing and e-commerce management, marketing and product management, communications, or brand management, preferably in retail, convenience or QSR industry.

• Experience in store operations would be an asset.

• Proven experience in developing and executing successful marketing strategies and campaigns using data & insights, that have driven sales, customer acquisition and retention.

• Strong knowledge of e-commerce platforms and partnership management.

• Leadership capabilities to lead cross-functional teams and direct report.

• Proven track record of creative and resourceful approaches to unique business challenges.

• Demonstrated ability in making brand-appropriate & business building strategic decisions.

• Self-motivated with ability to take initiative and pursue opportunities - from scoping to execution.

• Excellent organization and prioritization skills; ability to handle multiple projects simultaneously ranging from strategy to execution.

• Excellent written, communication and presentation skills required.

• Works well independently and with a small team, project management skills and creativity is a must

• Proficiency with monitoring and reporting on performance metrics and coaching team to course-correct, as necessary.

• Able to quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive a team to execute in market.

Salary range: CAD $90K – $120K, depending on experience and qualifications. This will be a hybrid role, with preference for candidates based in Vancouver or Toronto

If an hourly or salary range is included in this ad it represents the range 7-Eleven in good faith believes is the range of compensation for this role at the time of this posting. The Company may ultimately pay more or less than the posted range. This range is only applicable for jobs to be performed in this state. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested, and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, long-term incentive compensation, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.