Digital Marketing Manager

Company Description

About Orient Express:

Artisan of Travel since 1883 Orient Express is a legendary brand, steeped in history and loved by past, present and future generations. Representing the pinnacle of ultra-luxury hospitality within Accor Group, this brand is currently going through exciting phases of rebirth and expansion. 

Orient Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' way; Orient Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice. 

Progressively shaping the future of luxury hospitality, Orient Express is focusing on employee journey and growth.

Orient Express Silenseas

140 years after the launch of its first luxury trains, the Orient Express legend continues with the launch of the world's largest sailing ships, the Orient Express Silenseas. A revolution in maritime history, and a fabulous project that pushes back the limits of what is possible. The result of a unique French partnership between Accor, the world leader in hospitality, and Chantiers de l'Atlantique, the world's leading cruise ship builder. This extraordinary sailing ship of the future, with its spectacular interiors, will set sail in 2026.

Shipping HoldCo

For legal matters, the Orient Express Silenseas vessels will belong to the Shipping HoldCo Company, a subsidiary of Accor Luxury & Lifestyle, which owns and is responsible for the Silenseas vessel construction and operation.

Job Description

Reporting to the VP Sales & Marketing, the Digital Marketing Manager will be responsible for developing and executing the digital strategy to increase brand awareness and drive bookings across our digital platforms. This role requires a data-driven marketer who can leverage digital channels to engage high-net-worth audiences and create personalized digital experiences. You will manage paid and organic campaigns, optimize our website and online presence, and work closely with cross-functional brand marketing teams to enhance the digital customer journey.

Key Responsibilities:

• Develop and implement the digital marketing strategy, with a focus on customer acquisition and retention through paid media, SEO, email marketing, and social media.
• Oversee the day-to-day management of digital channels, including website, social media platforms, and email marketing.
• Manage paid advertising campaigns (PPC, display, retargeting, social ads) to drive traffic and conversions, optimizing performance based on data analytics.
• Lead the development and execution of email marketing strategies, including segmentation, automation, and personalization, to engage luxury travelers.
• Monitor and optimize SEO strategies to improve organic visibility and drive traffic to our website.
• Collaborate with content creators, designers, and other internal teams to ensure digital marketing campaigns are visually compelling and aligned with brand goals.
• Use data analytics tools to track performance metrics, generate reports, and make recommendations for improving campaign effectiveness.
• Stay updated on industry trends and emerging digital marketing tools to ensure we maintain a competitive edge in the luxury travel market.
• Oversee the implementation of CRM strategies, ensuring personalized communication with customers throughout their journey.
• Updates to Content Management System to ensure website is always current.

Qualifications

• Bachelor’s degree in Digital Marketing.
• 5+ years of experience in digital marketing, preferably within luxury cruise, travel, or hospitality industries.
• Proven track record of managing successful paid and organic digital marketing campaigns.
• Proficiency in digital marketing tools (Google Analytics, Google Ads, social media platforms, content management systems, email marketing platforms, SEO tools).
• Strong analytical skills and experience with data-driven marketing.
• Knowledge of luxury branding and digital experience reaching affluent audiences is preferred.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• A passion for digital innovation and staying current with trends in the luxury market.
• An excellent relationship builder, confident in working with other teams and leaders; you’re passionate about what we can achieve together
• Excellent verbal and written communication skills. Ability to effectively communicate with internal and external stakeholders.
• Strong analytical and problem-solving skills. Ability to use data-driven insights to inform decision-making.
• Excellent networking and relationship-building skills to work in cross-functional environment.
• Ability to adapt to changing market conditions and implement effective strategies accordingly.
• Familiarity with sales and CRM tools. Proficient in Microsoft Office Suite
• Fluent in English and French a plus

Additional Information