Digital Marketing Manager

Posted Yesterday
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Detroit, MI, USA
In-Office
Junior
Automotive
The Role
Drives digital marketing strategy and engagement across a business center, advising management and dealers on digital performance, website optimization, reputation management, social media, and campaign effectiveness. Develops initiatives and applies best practices to increase dealership traffic, retail sales, and market share. Collaborates with stakeholders, assesses digital metrics, supports district managers, mentors others, and leads innovative digital campaigns.
Summary Generated by Built In
Job Summary & Responsibilities

The Digital Marketing Manager is responsible for driving digital marketing knowledge and engagement across the Business Center. This individual will provide the Business Center Management and Dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies. The Digital Marketing Manager will work closely with multiple organizational stakeholders regarding digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, and social media. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices in an effort to increase overall dealership traffic, retail sales, and retail market share.

Preferred Qualifications

Basic Qualifications: 

  • Bachelor's degree in Business, Marketing, Communications or related field
  • 2+ years of digital marketing experience 
  • At least one (1) year of direct management experience in a retail digital marketing environment
  • Ability to mentor and support district managers
  • Proven and substantive track record in formulating/driving marketing communications through digital engines
  • Experience delivering effective and innovative digital campaigns
  • Excellent interpersonal and writing skills
  • Strong analytical and critical thinking skills
  • Some travel required
  • Valid driver's license required

Skills Required

  • Bachelor's degree in Business, Marketing, Communications, or a related field
  • 2 or more years of digital marketing experience
  • At least 1 year of direct management experience in a retail digital marketing environment
  • Ability to mentor and support district managers
  • Proven track record formulating and driving marketing communications through digital channels
  • Experience delivering effective and innovative digital campaigns
  • Excellent interpersonal and writing skills
  • Strong analytical and critical-thinking skills

Stellantis Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stellantis and has not been reviewed or approved by Stellantis.

  • Pay Growth & Progression Contract-driven increases lifted hourly wages roughly 25% over 4.5 years and restored cost-of-living adjustments, pushing top rates near $42 per hour by the end of the agreement. Union hourly positions appear to have benefited most since the 2023 deal.
  • Affordable Benefits UAW-represented hourly workers pay no premiums and about 3% of total healthcare costs while receiving comprehensive medical, dental, vision, and wellness coverage. This creates materially lower out-of-pocket costs for represented hourly roles.
  • Retirement Support Post-2007 hourly hires receive a 10% employer 401(k) contribution and legacy workers saw defined-benefit improvements with retiree bonuses. Salaried roles also cite a 401(k) with employer match and contribution up to a maximum of 8%.

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The Company
HQ: Auburn Hills, MI
104,031 Employees

What We Do

Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.

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