About Maserati
Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide.
Role Overview
The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion.
This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results.
The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed.
Key Responsibilities
CRM Execution & Lead Management
- Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure
- Ownership of the customer journey – acquisition through retention and re-activation
- Build scalable, automated customer journeys
- Map touchpoints across onboarding, purchase, loyalty and win-back efforts
- Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams
- Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions
- Ensure consistent CRM usage and discipline across the dealer network
- Actively follow up with dealers to improve lead handling and customer engagement
Digital & Funnel Optimization
- Manage and optimize digital lead generation channels (website, paid media, landing pages)
- Track and improve funnel performance (conversion rates, cost per lead, lead quality)
- Work with HQ to ensure proper implementation and usage of digital platforms and tools
- Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended
- Manage local messaging and implementation for NA sites
- Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
Performance Tracking & Insights
- Track KPIs across the full funnel (lead volume, response time, conversion, retention)
- Produce clear and actionable reporting for Marketing and Sales stakeholders
- Translate data into practical actions and improvements, not just analysis
Basic Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- Minimum 5 years of experience in CRM, digital marketing, and hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua)
- Provide sample portfolio of work that demonstrates past CRM strategy and execution
- Strong analytical skills with the ability to translate data into actions
Preferred Qualifications
- Ability to create, edit, modify HTML/CSS, and eye for design
- Experience working with dealer networks or multi-location retail environments is a strong plus
Skills Required
- Bachelor's degree in Marketing, Business, or related field
- Minimum 5 years experience in CRM and digital marketing
- Hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua)
- Provide sample portfolio demonstrating past CRM strategy and execution
- Strong analytical skills with ability to translate data into actions
- Ability to create, edit, and modify HTML/CSS
- Experience working with dealer networks or multi-location retail environments
Stellantis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stellantis and has not been reviewed or approved by Stellantis.
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Pay Growth & Progression — Contract-driven increases lifted hourly wages roughly 25% over 4.5 years and restored cost-of-living adjustments, pushing top rates near $42 per hour by the end of the agreement. Union hourly positions appear to have benefited most since the 2023 deal.
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Affordable Benefits — UAW-represented hourly workers pay no premiums and about 3% of total healthcare costs while receiving comprehensive medical, dental, vision, and wellness coverage. This creates materially lower out-of-pocket costs for represented hourly roles.
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Retirement Support — Post-2007 hourly hires receive a 10% employer 401(k) contribution and legacy workers saw defined-benefit improvements with retiree bonuses. Salaried roles also cite a 401(k) with employer match and contribution up to a maximum of 8%.
Stellantis Insights
What We Do
Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.
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