DIGITAL MARKETING MANAGER
Location: Remote
Employment Type: Full Time
Reporting to: Vice President Marketing
ABOUT US
At Alorica, we only do one thing – make lives better, one interaction at a time. We’re a global leader in customer service and experience, serving the world’s biggest brands with tens of thousands of employees in hundreds of locations around the globe.
We're the largest minority-owned CX provider, delivering digital-first, people-centered experiences for some of the world's most respected brands. For over 25 years, we've been helping businesses solve their toughest customer experience challenges—and we do it better than anyone else.
As a Top Place to Work, we're serious about creating an environment where people show up as their genuine selves. Which means when you succeed, we all do.
HERE’S WHAT THE JOB REALLY LOOKS LIKE
In this role you will lead the strategy and execution of digital marketing initiatives, marketing technology, and data systems across the Global Marketing Organization (GMO). Not only will you need a strong digital background with a well-developed understanding of customer behavior, but also the ability to create a strong case built on data (consumer trends, competitive landscape, best in class experiences, analytics).
HOW YOU’LL MAKE AN IMPACT
You will act as the Subject Matter Expert for Alorica’s digital and demand gen initiatives and make continual improvements to the customer lifecycle journey across account-based marketing, vertical, and brand campaigns. Since you’re a team player, this will also mean working collaboratively with Creative, Marketing Managers, IT, and Internal Clients to collaborate, identify, design and implement effective, engaging solutions.
WHAT YOU’LL ACTUALLY DO
- Optimize the customer lifecycle and lead management process including documentation of campaign execution, leads management, automation, and process flows. Help improve scoring models and lifecycle management by facilitating sales handoff, prioritization, and automated nurture programs
- Own the management, strategy, and execution of Alorica’s paid media programs in close partnership with our agency, including hands‑on oversight across multi‑channel campaigns (e.g., search, social, display, native, retargeting, etc.), with a focus on performance optimization and pipeline impact
- Lead the strategy, creation, and execution of nurture and drip campaigns across the buyer journey, partnering cross‑functionally to drive lead progression, continuously test and optimize messaging, cadence, and channels, and improve conversion and engagement over time
- Drive adoption of AI-enabled marketing solutions and automation frameworks and partner with enterprise teams to align on standards and architecture
- Enable marketing teams to efficiently execute campaigns through scalable systems, develop reusable templates and automation patterns, and improve speed and quality of campaign deployment
- Oversee testing and implementation of campaigns to actively analyze targeting and segmentation, advertising creative, landing pages, and positioning to increase ROI and drive volume. Research and present new developments and opportunities for ongoing campaign optimization
- Stay up-to-date on the latest digital platforms and approaches for analytics and data collection including cookie, third party pixels, etc. in compliance with local and global regulations and requirements
WHAT’LL SET YOU UP FOR SUCCESS
- B.A. degree in Business, Marketing, Communications or related field
- 3-5 years experience of digital marketing experience
- Comfortable with key MarTech stack: HubSpot, Demandbase, WordPress, GA4, Looker, Funnel.io, Apollo, LinkedIn Sales Navigator, and others
- Proven experience launching, executing, and optimizing creative marketing programs that help drive revenue
- Exceptional collaboration, teamwork and interpersonal skills while always championing the user experience
- The ability to prioritize, multi-task and execute quickly while still following best practices in a fast-paced environment
- Experience in keyword research, bid management, and campaign optimization techniques a plus
WHY ALORICA?
Our culture shows up in how we work together, support each other, and show up for our clients. We're bold enough to challenge how things have always been done, committed to delivering results that matter, and passionate about making customer experiences that actually work.
TIDE is our connection group built around real conversations, shared experiences, and genuine belonging. MLBA (Making Lives Better at Alorica) is our employee-led nonprofit where local teams raise funds and support colleagues and communities when it matters most. We don't just talk about culture—we build it, live it, and keep making lives better every day.
What We Offer:
- Competitive base pay with performance-driven incentives
- Comprehensive benefits including medical, dental, vision, and 401(k)
- Career development through Alorica Academy's open-access courses
- Real opportunities to grow within a global organization
- Access to our employee assistance program
- A collaborative, inclusive culture where innovation happens
Our Values
Bold – We challenge conventions and take smart risks
Relentless – We deliver results, no matter what it takes
Connected – We work as One Alorica because we're stronger together
True – We show up as our authentic selves, every single day
Ready to Join Us?
If you're looking for a place where your expertise matters, your voice is heard, and your work drives real impact, let's talk.
Apply today!
Location Note: We're currently hiring for this position in: “Alabama, Arkansas, Florida, Georgia, Idaho, Iowa, Kansas, Louisiana, Mississippi, Missouri, Nebraska, North Carolina, Oklahoma, Tennessee, Texas, Utah, and West Virginia”.
Equal Opportunity Employer – Veterans/Disabled
DISCLAIMER: The above information has been designed to indicate the general nature and level of work performed by employees in this classification.
#AloricaUSA #AloricaJobs
Skills Required
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- 3–5 years of digital marketing experience
- Experience with Salesforce, HubSpot, Demandbase, Google properties, Funnel.io, and LinkedIn Sales Navigator
- Knowledge of email, owned and paid social media, content syndication, ABM, SEO, and SEM
- Experience launching, executing, and optimizing creative marketing programs that drive revenue
- Exceptional collaboration, teamwork, and interpersonal skills
- Ability to prioritize, multitask, and execute quickly in a fast-paced environment
Alorica Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Alorica and has not been reviewed or approved by Alorica.
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Healthcare Strength — The careers site lists comprehensive healthcare and mental‑health programs as part of the core package, indicating broad medical coverage is available. Company and benefits pages also describe medical, dental, vision, EAP, and HSA/FSA options.
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Retirement Support — Retirement coverage including a 401(k) is part of the advertised benefits. References to retirement planning appear consistently across benefits descriptions.
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Wellbeing & Lifestyle Benefits — Wellbeing elements include tuition reimbursement, employee discounts, and mental‑health/EAP resources, alongside an employee‑led nonprofit (MLBA) that provides emergency grants and community support. These offerings add non‑salary value beyond core insurance.
Alorica Insights
What We Do
At Alorica, we only do one thing – we make lives better. How? By creating insanely great experiences for customers — online, on the phone, through social media, and in-person. And from acquisition and sales to customer care and support, Alorica provides a host of world class services, including logistics and fulfillment. We’re proud to passionately serve clients as diverse as we are — automotive, financial services, healthcare, retail and tech companies, many in the Fortune 1000. We call the OC home, headquartered in Irvine, CA, with more than 100,000 employees in 100 locations across the globe. Intrigued? Join us. For these chosen few, we offer: - Opportunities for Growth - Sky’s the limit! Over 80% of our promotions are from within. - Great Locations - With global locations and the option to work remote, our offices are virtually everywhere. - Community Partners – Making an impact matters. That’s why we invest in communities. - Referral Bonuses – Because who doesn’t like a little extra dough in your pocket? - Tuition Reimbursement – So you can keep your options open and your future bright. Are you ready to unleash the possibilities
