The Role
Own and scale Solibri’s global digital marketing execution across social media, paid campaigns, website content, SEO, and landing pages. Manage campaign rollout, create and adapt channel-specific content, optimize Google and LinkedIn advertising, maintain the social media calendar, and improve website conversion. Collaborate with marketing operations, regional teams, sales, and customer success while tracking performance, lead generation, engagement, and ROI to drive continuous improvement.
Summary Generated by Built In
Solibri, a Nemetschek Company, is the global leader in model checking and digital quality assurance for the construction industry. Our SaaS solutions help design and construction professionals prevent costly errors, ensure compliance, and deliver better buildings through improved accuracy, collaboration, and quality. With a global presence and expanding regional teams, Solibri continues to shape the digital future of the built environment.
The Global Digital Marketing Manager is responsible for executing and scaling Solibri’s digital marketing across global and regional markets. This role owns the day-to-day execution of digital channels, including social media, paid campaigns, and website content, while also contributing directly to the creation and adaptation of content required to support campaigns and demand generation. Working closely with global marketing leadership, campaign and marketing operations functions, and regional stakeholders, this role translates strategic initiatives into high-quality, channel-ready execution across all digital touchpoints. The position plays a key role in strengthening Solibri’s inbound marketing performance by ensuring consistent execution, content availability, and continuous optimization across channels.
1. Digital Campaign Execution & Channel Ownership
• Execute global and regional campaigns across organic and paid channels
• Translate campaign messaging into channel-specific execution
• Ensure consistent rollout across direct and partner-led markets
• Own execution quality and performance across digital channels
2. Social Media Management
• Own and maintain the global social media calendar (Sprout Social)
• Execute consistent posting across key regions
• Adapt global messaging to regional relevance while maintaining brand alignment
• Optimize engagement, reach, and performance
3. Paid Media & Performance Marketing
• Set up, manage, and optimize campaigns (Google Ads, LinkedIn Ads)
• Develop and test ad copy aligned with ICP segments
• Optimize performance through structured testing and iteration
4. Website Content & Digital Presence
• Own ongoing website updates and content management (CMS)
• Create and adapt content for pages, landing pages, and campaigns
• Align website content with SEO strategy and campaign messaging
• Improve conversion through continuous optimization
5. Content Creation for Digital Channels
• Create and adapt content for:
o Social media o Campaign assets
o Paid ads
o Website and landing pages
• Translate strategic messaging into clear, channel-ready formats
• Ensure alignment with Solibri’s tone of voice and brand guidelines
6. Collaboration & Execution Alignment
• Work closely with:
o Marketing Operations (automation, tracking)
o Global Programs Manager (campaign rollout)
o Field Marketing (regional execution) o Sales and CSM (feedback and relevance)
• Ensure alignment between global strategy and regional execution
7. Measurement & Optimization
• Track performance across:
o Website traffic and engagement
o Campaign performance o Lead generation contribution
• Provide actionable insights to improve ROI and channel effectiveness
- 5+ years of experience in digital marketing within B2B or SaaS environments
- Proven hands-on experience with:
- Social media execution (organic and paid)
- Paid media campaigns (Google Ads, LinkedIn Ads)
- Website content management (CMS platforms)
- Experience working with key marketing tools and platforms:
- HubSpot (campaign execution, forms, workflows)
- Salesforce (CRM alignment and lead flow understanding)
- CMS platforms (e.g., Craft CMS or similar)
- Sprout Social (or similar tools)
- Google Ads and LinkedIn Campaign Manager
- SEO tools (e.g., SE Ranking or similar)
- Strong copywriting skills with the ability to create and adapt digital content
- Ability to independently execute and publish content across channels
- Familiarity with content creation tools (e.g., Canva)
- Experience working in collaborative environments (Slack, Notion)
- Strong organizational and stakeholder management skills
- Fluent English (additional languages are an advantage)
- Experience in B2B SaaS or technology-driven organizations
- Experience working across international or multi-regional markets
- Familiarity with AEC, BIM, or construction technology
- Understanding of SEO, conversion optimization, and digital user journeys
- Data-driven mindset with the ability to translate performance into improvements
A key role in scaling Solibri’s global digital marketing capabilities, with direct impact on demand generation, brand visibility, and inbound growth.
Flexible working arrangements, modern marketing tools, and the opportunity to operate in a high-ownership, international environment.
Under the EU Pay Transparency Directive (2023/970), salary band and pay-progression criteria will be defined by HR and shared transparently.
Solibri applies equal-pay and gender-neutral criteria for all remuneration and advancement decisions.
#LI-MW1
#Solibri
Skills Required
- 5+ years of experience in digital marketing within B2B or SaaS environments
- Hands-on experience with organic and paid social media execution
- Hands-on experience managing paid media campaigns, including Google Ads and LinkedIn Ads
- Experience managing website content using CMS platforms
- Experience with HubSpot, including campaign execution, forms, and workflows
- Experience with Salesforce and CRM alignment or lead flow
- Experience with CMS platforms such as Craft CMS or similar
- Experience with Sprout Social or similar tools
- Experience with Google Ads and LinkedIn Campaign Manager
- Experience with SEO tools such as SE Ranking or similar
- Strong copywriting skills and ability to create and adapt digital content
- Ability to independently execute and publish content across channels
- Familiarity with content creation tools such as Canva
- Experience working with collaborative tools such as Slack and Notion
- Strong organizational and stakeholder management skills
- Fluent English
- Experience in B2B SaaS or technology-driven organizations
- Experience working across international or multi-regional markets
- Familiarity with AEC, BIM, or construction technology
- Understanding of SEO, conversion optimization, and digital user journeys
- Data-driven mindset with ability to translate performance into improvements
- Additional languages
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Global design and BIM software leader serving 650,000+ professionals in the architecture, landscape and entertainment industries. Since 1985, we’ve been committed to helping designers capture inspiration and nurture innovation to bring their visions to life. Our software is a one-platform solution for designers to build data-rich, visual models without sacrificing the design process, while collaborating with on- and offsite teams throughout the project lifecycle. View employment opportunities on our jobs board: http://www.vectorworks.net/company/careers
