The Role
Conduct NBFC-focused market research, analyze industry trends and customer behavior, identify growth opportunities and risks, and prepare strategic reports. Develop and manage digital marketing campaigns across social media, email, SEO, and PPC channels. Improve online visibility through content, engagement, and targeted advertising while collaborating with content creators and designers.
Summary Generated by Built In
Job Title: Manager - Digital Marketing
Location: Thripunithura, Kochi
Employment Type: Fulltime
Job Overview:
We are looking for an accomplished Digital Marketing Specialist to join our team. In this role, you will conduct
thorough market research and execute targeted digital marketing campaigns specifically tailored for the Non
Banking Financial Company (NBFC) sector. The ideal candidate will possess a robust background in both market
research and digital marketing, demonstrating the ability to work autonomously and deliver results.
Key Responsibilities:
1. Market Research:
• Conduct in-depth market research focused on the NBFC sector, analyzing trends, customer behavior,
and competitive landscapes.
• Evaluate industry data to uncover growth opportunities, assess market demands, and identify
potential risks.
• Prepare detailed reports that guide strategic decisions and marketing initiatives.
2. Digital Marketing:
• Develop and implement digital marketing strategies for the company.
• Manage comprehensive digital marketing campaigns across various channels, including social media,
email marketing, SEO, and PPC, with an emphasis on promoting financial products.
• Enhance online visibility through effective content creation, social media engagement, and targeted
digital advertising.
• Collaborate with content creators and designers to produce compelling customer centric marketing
materials.
Qualifications:
Experience: A minimum of 5 years in market research and digital marketing, preferably within NBFC sector.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Skills:
• Strong analytical abilities to interpret industry data and trends.
• Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, HubSpot, etc.).
• Managing social media platforms effectively.
If you are interested in this exciting opportunity, please send your resume to [email protected]. We look
forward to hearing from you!
Skills Required
- Minimum 5 years of experience in market research and digital marketing
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Strong analytical abilities to interpret industry data and trends
- Proficiency in digital marketing tools such as Google Analytics, SEMrush, and HubSpot
- Ability to effectively manage social media platforms
- Experience within the NBFC sector
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The Company
What We Do
Finovest Group is a financial-services company serving individuals and communities, with experience in retail banking, private equity, project finance, and domestic and international real-estate development. It provides customized financial solutions and supports financial inclusion, particularly in rural India. Its offerings include gold loans, microcredit, real-estate, business, auto, and home loans, alongside broader banking, investment, insurance, and wealth-management services for clients and communities.
