Digital Engagement Manager - APAC & Japan Region

Available Location: Bengaluru, India
Company: Cloudflare Capability Center (India) Private Limited
Cloudflare, a global leader in internet security, performance, and reliability, is seeking a dynamic and experienced digital engagement manager to join our APAC & JAPAN team on an 11-month contract basis. This role is a pivotal part of our strategy to engage and convert top-of-funnel inquiries with a focus on cybersecurity decision-makers in enterprise companies across Asia Pacific and Japan.The Manager will report directly to the APJC Leadership in Singapore and will carry out tasks assigned to them from time to time including:
Responsibilities:

• Webinar Management: Plan, promote, and produce high-impact webinars that align with Cloudflare's goals to attract, inform, and engage our target audience. This includes managing all aspects of webinar logistics from initial concept to post-event follow-up.
• Media Management: Work with the digital marketing team to manage media owner support and delivery of webinar content through paid, owned and earned media channels; publishers will help create and host new content, and promote existing content.
• Speaker Coordination: Identify, invite, and prepare internal/external speakers, ensuring content is relevant, engaging, and tailored to the interests of cybersecurity decision-makers in the APJC region.
• Audience Development: Strategically attract the right audience for each webinar through effective promotion and collaboration with marketing and sales teams.
• Lead Development: Work closely with regional marketing and sales leaders to ensure webinar content and follow-up activities contribute to pipeline progression and conversion of MQLs into opportunities.
• Measurement and Optimisation: Use CRM and marketing automation tools to measure the performance of webinars across KPIs including MQLs, pipeline and sales accepted leads.
• Cross-Functional Collaboration: Liaise with global & local marketing, sales, product teams, and external partners to ensure webinars are integrated into broader marketing and sales strategies.
• Reporting and Analysis: Monitor and report on webinar performance, using insights to optimize future webinars and lead follow-up strategies.

Required Skills & Experience

• Experience: At least 4 years of experience in webinar production or similar roles, preferably within the technology or cybersecurity industry.
• Communication Skills: Exceptional verbal and written communication skills in English, with the ability to engage and persuade a senior-level audience.
• Technical Proficiency: Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including Goldcast, ON24, Zoom Webinar, Marketo, and Salesforce etc.
• Project Management: Strong organizational and project management skills, with a proven track record of managing multiple projects simultaneously.
• Team Collaboration: Ability to work effectively in a cross-functional team, building strong relationships with stakeholders across different regions and functions.
• Audience Insight: A deep understanding of the cybersecurity market and the challenges faced by decision-makers in enterprise companies across the APJC region.
• Language Skills: Fluency in English is required. Additional language skills relevant to the APJC region are a plus.

Reporting: This position reports into the Senior Manager, Demand Center for APJC.
Contract duration: 11 month contract, with the potential for extension based on performance and business needs.