Digital Marketing Lead

Location - London, Leicester or Bexhill (Hybrid, one day per week on site)

Welcome to Hastings Direct  

We’re a digital insurance provider with a clear strategy to become the best and biggest player in the UK market. As a company, we’ve made huge investments in our technology, pricing, data and analytics capabilities over the past few years, along with nurturing our 4Cs culture and substantial investment in our people. And as a Finance team, we're doing exactly the same – building a market leading finance technology platform, investing in our team and our approach to leadership development, with a real focus on commercially adding value to the business.   

The fact you’re now reading this job advert means we’ve tempted you to find out more about #lifeatHD. If you like what you see, we hope you'll consider joining our team.    

We have high standards and understand some people may not apply for jobs unless they feel they tick every box. If you’re excited about joining us and think you have some of what we are looking for, even if you’re not 100% sure, we would love to hear from you.  

Role overview   

We’re looking for a Digital Marketing Lead to join the Brand and Marketing team here at Hastings Direct. This is an 6-month secondment to cover Maternity Leave.  

We’re looking for someone with strong stakeholder and influencing skills to ensure we continue to drive forward our SEO, content and paid media strategy. You’ll be someone who has experience managing agency relationships, defining roadmaps and a tenacity to drive change. You’ll be instrumental in pushing forward initiatives to ensure our site speed, content and design are optimized and have a pivotal role in delivering incremental traffic via paid media to enable direct growth

Job details:

• As Hastings Direct embarks on its journey to try to become a truly digital first insurer we are looking for a customer focussed and commercially minded Digital Marketing Lead to help this transformation.
• As our Digital Marketing Lead, you’ll be responsible for driving direct acquisition via paid media and building our brand consideration via programmatic display and paid social. .
• You will also get the opportunity to use your experience to lead and deliver on our SEO strategy. This is in service of gaining page 1 presence on google for key search terms.
• There is also a large collaborative element to the role - you will work with digital teams to ensure our technical updates improve site health and are then fed into an overall roadmap.
• You will also get the chance to use some mentorship skills, as this role offers direct management of a digital marketing executive.

Essential skills/experience:

• We're looking for someone who is able to engage stakeholders and influence them.
• If you have a track record of driving forward an SEO strategy, then we'd also love to hear from you.
• A large part of this role involves building and maintaining agency relationships so experience here also wouldn't go amiss.
• With this role having numerous planned projects into 2025, we also need someone who has some real tenacity and desire to drive change.

The interview process – update per role requirements 

Our interview process involves the below:   

• Recruiter screening call   

• 1st stage interview with hiring leader 

• 2nd interview with hiring leaders leader 

As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive – what this means to you is if you’re applying for a job with us, you’ll have fair access to support and adjustments throughout your recruitment journey. We also welcome applications through the Disability Confident Scheme (DCS).For more information on the DCS, please visit our inclusive business page on our careers website  

Regrettably we are unable to offer sponsorship for this role

Benefits: in addition to a competitive salary and £5k car allowance you will also receive…  

Flexible working – we champion a flexible hybrid working approach – please speak to your recruiter to discuss in more detail  

Competitive bonus scheme - all colleagues are eligible for our annual 4Cs performance bonus  

Physical wellbeing – as a Band 4 colleague, Hastings pay for you to receive private medical Insurance (also known as PMI). This gives you flexibility and convenience to see a specialist or consultant and allows you to decide when and where you will be seen  

Financial wellbeing – as well as providing you with 4x your salary with our life assurance cover, income protection at no extra cost, and matched pension contributions up to 10%, we are proud to provide you with an award winning package which includes – discounts, cashback, free independent mortgage advice and free access to financial wellbeing support  

Mental wellbeing programme – we have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs  

There's more! – 27 days annual leave + bank holidays, with the option to buy or sell one of your  weeks, access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more …. 

Join us and you’ll find a different way of doing things. We call it the 4Cs. We focus on getting it right for our colleagues, customers, company and community. As one of our colleagues, you’ll be helping to drive our growth, so in return, we’ll give you all the support, training and development you need. Our 4Cs principles are simple: we believe by creating the right culture for our colleagues and giving them the right tools to do their job, we’ll deliver good outcomes for every customer, helping us to grow the company profitably and sustainably and allowing us to invest in the communities we serve.