Description
Digital marketing Specialist that will develop and maintain our digital marketing infrastructure across all paid media platforms, SEO, web and other marketing automation tools.
Also focuses on optimizing our digital presence and platforms to help the company maximize its lead and customer conversion performance through data-driven collaboration with Marketing and Sales Department.
Key Responsibilities
- Manage and optimize paid advertising campaigns across Google Ads, Meta, Web and others.?
- Execute technical and local SEO strategies to improve search visibility and organic traffic.?
- Implement and maintain conversion data tracking, and marketing analytics.?
Core Competencies
- Paid Media Management (Google Ads, Meta, other)?
- Search Engine Optimization (SEO)?
- Web Development?
- Landing Page Optimization?
- Google Analytics 4 (GA4)?
- Google Tag Manager (GTM)?
- Conversion Tracking & Attribution?
- Marketing Automation
- Conversion Rate Optimization (CRO)?
- Lead Generation & Funnel Optimization?
Requirements
2–5+ years of experience?who can independently perform all these functions:
Skills Required
- 2-5+ years of digital marketing experience
- Ability to independently manage paid media, SEO, web development, analytics, marketing automation, conversion tracking, and funnel optimization
What We Do
Panorama Mortgage Group, LLC (d/b/a SimplyPMG) is a leading independent mortgage bank and nonbank lender providing a variety of loan products, including government, portfolio, renovation, and conventional loans. With a focus on increasing family wealth through homeownership, particularly for first-time Hispanic homebuyers, the company offers purchase, refinancing, and cash-out options through a simplified, digital-first mortgage platform.
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