The Role
Executes paid digital advertising campaigns, SEO and AI SEO initiatives, website and landing page optimization, and digital marketing strategies. Monitors traffic, leads, conversions, ROI, and campaign performance using analytics tools. Uses AI tools for content, research, automation, and marketing activities while coordinating with creative, content, and sales teams. Tracks trends and competitors, prepares performance reports, and recommends data-driven improvements.
Summary Generated by Built In
Designation: Digital Marketing Executive
Job Summary
We are looking for a skilled Digital Marketing Executive with strong hands-on experience in digital marketing, SEO, paid advertising, website development, and AI-powered marketing tools. The candidate will be responsible for executing digital campaigns, improving online visibility, and using the latest AI tools to enhance day-to-day marketing activities.
Key Responsibilities
* Plan and execute paid digital advertising campaigns across relevant platforms.
* Manage and improve SEO, AI SEO, keyword research, and website visibility.
* Create, optimize, and maintain web pages and landing pages.
* Monitor website traffic, campaign performance, leads, conversions, and ROI.
* Develop and implement digital marketing strategies to improve brand reach and engagement.
* Use the latest AI tools for content creation, research, SEO, analytics, automation, and daily marketing activities.
* Coordinate with creative, content, sales, and other teams for digital campaigns.
* Track digital trends, competitor activities, and emerging marketing technologies.
* Prepare regular performance reports and suggest improvements based on data.
Qualifications & Experience
* Graduate in Marketing, Digital Marketing, Communications, or a related field.
* Minimum 3 years of relevant Digital Marketing experience.
* Strong hands-on experience in Paid Ads, SEO, AI SEO, and Web Page Development.
* Experience with digital marketing analytics and campaign optimization.
Skills Required
* Strong knowledge of SEO & AI SEO
* Paid Ads & campaign management
* Web page/landing page development
* Good knowledge of the latest AI tools
* Google Analytics, Search Console, and digital marketing platforms
* Content and keyword optimization
* Analytical and problem-solving skills
* Good communication and coordination skills
* Ability to work independently and meet deadlines
Salary & Benefits
Salary: As per experience, skills, and industry standards.
Skills Required
- Graduate degree in Marketing, Digital Marketing, Communications, or a related field
- Minimum 3 years of relevant digital marketing experience
- Hands-on experience with paid advertising, SEO, AI SEO, and web page development
- Experience with digital marketing analytics and campaign optimization
- Knowledge of Google Analytics, Google Search Console, and digital marketing platforms
- Content and keyword optimization skills
- Analytical, problem-solving, communication, and coordination skills
- Ability to work independently and meet deadlines
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The Company
What We Do
Mittal Group is an Indian business group founded in 1907 that evolved from a small brass mill into a major manufacturer of cases, tubes, cups, coin blanks, medals, strips and foils. Its flagship companies produce small-arms ammunition components, including brass cartridge cases and related products, for prestigious clients worldwide. The group operates across five verticals and employs more than 500 people.
