We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will be responsible for developing digital strategies, managing campaigns, and analyzing performance across multiple channels to drive brand awareness, traffic, and conversions.
- Develop and implement digital marketing strategies aligned with business goals
- Manage and optimize campaigns across channels such as Google Ads, social media, email, and SEO
- Plan and execute paid advertising campaigns (PPC, display, remarketing)
- Monitor and analyze campaign performance using tools like Google Analytics, Meta Ads Manager, etc.
- Improve website performance through SEO, content optimization, and UX recommendations
- Create and manage content for websites, blogs, email campaigns, and social media
- Track KPIs and generate performance reports with actionable insight
- Conduct market research and competitor analysis
- Collaborate with design, content, and sales teams
- Stay updated with the latest digital marketing trends and tools
Requirements
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 1-2 years of experience in digital marketing
- Strong knowledge of SEO, SEM, social media marketing, and email marketing
- Experience with Google Analytics, Google Ads, Meta Ads, HubSpot, or similar tools
- Ability to interpret data and make analytical decisions
- Excellent communication and content creation skills
What We Do
Fireblaze AI School is an AI education institute founded in 2017 in Nagpur, India. It provides career-focused learning programs for students and professionals in Data Science, Artificial Intelligence, Machine Learning, Generative AI, data analytics, and full-stack development. The school offers classroom and live online instruction, project-based training, mentorship, workshops, and placement assistance through its career-oriented programs.
