The Role
Develop and execute digital marketing initiatives for the real estate market. Manage social media, paid advertising, SEO, email campaigns, website content, tracking, product feeds, and conversion optimization. Own performance KPIs such as leads, ROAS, CTR, CPL, and Quality Scores. Collaborate with growth, sales, and design teams, manage digital projects, coordinate platform relationships, and support or guide junior team members.
Summary Generated by Built In
About Job:
To develop and execute strategic digital marketing initiatives that enhance online presence, drive high-quality leads, and contribute to business growth in the competitive real estate market. The role requires a combination of creative thinking, performance-driven execution, and collaborative teamwork to scale digital marketing efforts across platforms.
Key Responsibilities:
· Assist in developing and executing effective digital marketing strategies
· Manage and monitor social media presence (Facebook, Instagram, LinkedIn, X)
· Launch and optimize paid ad campaigns on Google, Facebook, Instagram, etc.
· Drive SEO efforts including keyword research, content, and image optimization
· Create and distribute newsletters, promotional emails, and engagement campaigns
· Contribute to website content updates and content marketing ideas
· Collaborate with designers for enhanced UX and conversion optimization
· Own paid marketing KPIs: leads, RoAS, CTR, CPL, Quality Scores, etc.
· Manage relationships with platforms like Google and Meta
· Ensure proper tracking via Google Analytics & resolve tag/attribution issues
· Maintain product feeds across platforms (e.g., Google Merchant Center)
· Work closely with growth and sales teams to align lead generation goals
· Handle multiple digital projects and ensure timely execution
· Brainstorm innovative strategies to improve visibility and performance
· Support or lead team initiatives and guide junior members, if applicable
We’re excited about you because you have:
· Bachelor's/Master's degree in Marketing, Digital Media, Mass Communication, or related field
· 2–4 years of hands-on digital marketing experience, preferably in the real estate industry
· Proficient in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, SEO tools
· Working knowledge of CRM tools, email platforms (e.g., Mailchimp, Zoho), and landing page tools
· Experience with tools like Canva, Figma, or Adobe Suite is a plus
· Strong communication, coordination, and analytical skills
· Ability to manage multiple campaigns and deliver consistent results under deadlines
· A proactive and strategic mindset with a passion for digital innovation in real estate
Skills Required
- Bachelor's or Master's degree in Marketing, Digital Media, Mass Communication, or a related field
- 2-4 years of hands-on digital marketing experience
- Real estate industry experience
- Proficiency with Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and SEO tools
- Working knowledge of CRM tools, email platforms such as Mailchimp or Zoho, and landing page tools
- Experience with Canva, Figma, or Adobe Suite
- Strong communication, coordination, and analytical skills
- Ability to manage multiple campaigns and deliver consistent results under deadlines
- Proactive and strategic mindset with an interest in digital innovation in real estate
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The Company
What We Do
Sellability is a real estate consulting firm that partners with developers to improve project outcomes. It combines strategy, marketing, and sales in a unified, closed-loop operating approach designed to increase inventory absorption, sharpen market positioning, and generate predictable cash flows. The company emphasizes real-time market feedback, execution support, continuous recalibration, and measurable growth rather than isolated short-term sales spikes.
