Digital Marketing Executive

Posted Yesterday
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Chennai, Tamil Nadu, IND
In-Office
Junior
Artificial Intelligence • HR Tech • Software
The Role
Manage SEO, SEM, Google Ads, social media, email, and content marketing campaigns to increase traffic, engagement, and lead generation. Monitor performance using Google Analytics, prepare reports, support sales with digital lead generation, and collaborate on blogs, case studies, and website content.
Summary Generated by Built In
RequirementsJob Title:Digital Marketing Executive
Experience: 1–3 Years
Location: Chennai, India
About Verifitech India Info Pvt Ltd:
Verifitech India Info Pvt Ltd is a leading provider of Background Verification and HR Services, helping organizations make informed hiring decisions. We are looking for a Digital Marketing Executive to drive our online presence and lead generation efforts.

Key Responsibilities:


     SEO & SEM: Manage on-page and off-page SEO, Google Ads, and paid campaigns to improve rankings and drive traffic.

     Social Media Marketing: Plan, create, and post engaging content on LinkedIn, Facebook, and other platforms.

     Email Marketing: Design and run targeted email campaigns for lead nurturing.

     Content Marketing: Collaborate with the content team for blogs, case studies, and website content.

     Analytics & Reporting: Monitor campaign performance using Google Analytics and other tools, and prepare regular reports.

     Lead Generation Support: Work with the sales team to generate quality leads via digital channels.



Preferred Qualifications:

     Bachelor’s degree in Marketing, Communications, or related field.

     1–3 years of experience in Digital Marketing, preferably in B2B or service-based companies.

     Proficiency in SEO, SEM, Google Ads, Analytics, and social media tools.

     Knowledge of basic design tools (Canva/Photoshop) for creatives is an added advantage.

     Strong communication, analytical, and problem-solving skills.




Benefits

     Competitive salary with Performance-based incentives.

     Career growth in a dynamic work environment.

     Opportunities to learn advanced digital marketing strategies.



Skills Required

  • Bachelor's degree in Marketing, Communications, or a related field
  • 1-3 years of experience in digital marketing
  • Proficiency in SEO, SEM, Google Ads, analytics, and social media tools
  • Knowledge of Canva or Photoshop for creative work
  • Strong communication, analytical, and problem-solving skills
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The Company
30 Employees
Year Founded: 2008

What We Do

Verifitech provides AI-powered background verification and screening solutions for enterprises. Its platform supports employment background screening, credit verification, exit interview checks, drug checks, and verification services for housekeeping staff. The company uses modern technology to deliver fast, accurate, and compliant background verification reports, serving organizations across sectors including information technology, banking, logistics, finance, manufacturing, and automobiles.

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