The Digital Marketing Coordinator is responsible for achieving the revenue targets and implementing the tools necessary to achieve the estimated marketing and sales objectives. The core responsibilities are: 1) Designing and implementing digital marketing operations in order to guarantee that the expected results are optimized 2) Monitoring and evaluating the performance of interventions with a view to improvement and evolution consistent with market trends 3) Managing the function budget and monitoring expenditure in terms of rationalization and cost efficiency
Qualifications1.01 Defines, coordinates and implements the function's marketing operations in order to achieve the estimated marketing/commercial objectives
1.02 Proposes and administers the function budget, monitors spending in terms of cost optimization and efficiency
1.03 Continuously monitors performance in order to to achieve the set objectives and maximize ROI
1.04 Monitors market trends and evolution, reports and takes care of the implementation of new methodologies, tools and analysis metrics for continuous improvement of marketing operations
1.05 Promotes and takes care of the relationship with the internal customer, collects the requirements and ensures the provision of a quality service; provides updates on the progress and feedback on the results obtained (ROI)
1.06 Coordinates the staff and monitors the progress of operational activities, ensuring that shared requirements, times and costs are respected
1.07 Maintains relationships, coordinates and monitors the activities carried out from external suppliers, ensuring that they respect the shared requirements, times and budget limits
1.08 Participates in the selection, takes care of the technical training and development of its collaborators; guides and motivates the team to achieve the set objectives in compliance with quality standards and shared values
1.09 Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving effectiveness/ efficiency of its Responsibilities
1.10 Promotes, adopts and develops the use of digital technologies within its function in relation to both process management and in relations with internal and external interlocutors involved in the business
1.11 Adopts significant behaviors and promotes actions operational/cultural for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community
Skills Required
- Define, coordinate, and implement marketing operations to achieve marketing and commercial objectives.
- Administer the marketing function budget and monitor spending for cost optimization and efficiency.
- Monitor performance to achieve objectives and maximize ROI.
- Monitor market trends and implement new methodologies, tools, and analytical metrics.
- Manage relationships with internal customers and communicate requirements, progress, and results.
- Coordinate staff and monitor operational activities, timelines, costs, and requirements.
- Manage external suppliers and ensure compliance with requirements, schedules, and budgets.
- Support collaborator selection, technical training, development, guidance, and motivation.
- Promote team learning, innovation, and improvements in effectiveness and efficiency.
- Develop the use of digital technologies in process management and stakeholder relationships.
- Promote sustainable development practices involving the environment, business processes, and organizational community.
What We Do
An Italian House of Brands, Family Owned Since 1951. Passion, commitment and tradition have created a unique fashion style: today 10 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature that make Max Mara Fashion Group one of the most famous worldwide. Max Mara Fashion Group, with 41 companies and over 5,500 employees, operates in 105 countries. Our ecosystem is made of 44 Depts, including Fashion Design, Marketing, Operations, Retail, Stores, ICT, Architecture Design, Economics, BI, etc. in an Holistic approach to our Customers and leveraging all the new digital competences. We are looking for travel companions. Travelers willing to explore new skills and abilities that have the shape of water and can adapt to different situations and find new paths not yet covered.
