Digital Marketing Consultant

The Digital Marketing Consultant (DMC) is responsible for independently managing and executing digital marketing strategies for Entrata clients. This role combines client consultation, strategic planning, execution of marketing campaigns, and performance reporting. The DMC develops deep knowledge of client needs and industry trends to deliver impactful marketing solutions. Collaborating with internal teams and mentoring junior consultants, the DMC ensures each initiative aligns with Entrata’s standards and drives measurable success for clients in the multifamily housing industry.

Responsibilities:

• Own and manage a portfolio of client accounts, developing strong relationships and understanding their unique marketing goals.

• Design, execute, and optimize digital marketing strategies including SEO, paid advertising, reputation management, and email marketing.

• Analyze campaign performance data and provide strategic recommendations that align with client goals and Entrata's digital marketing best practices.

• Act as a mentor and resource for Associate Digital Marketing Consultants, supporting their development and quality of work.

• Partner with internal stakeholders to ensure effective delivery of services, timely communication, and continuous improvement of offerings.

• Contribute to internal projects that enhance digital service capabilities and departmental culture.

Essential Functions:

• Independently lead client-facing communications, strategy development, and performance reporting.

• Evaluate and adjust marketing campaigns based on performance data and evolving client objectives.

• Manage and prioritize multiple projects, meeting deadlines and maintaining service excellence.

• Provide guidance and support to junior team members to ensure consistent, high-quality output.

• Ability to prioritize tasks effectively by meeting deadlines and managing workload efficiently.

• Maintain professional interaction with internal and external stakeholders

• Ability to work in a fast-paced and high-stress environment

Minimum Qualifications:

• Proficient in core digital marketing disciplines, including but not limited to: SEO, paid media, email marketing, and CRO.

• Strong analytical skills with the ability to interpret data and present actionable insights.

• Excellent verbal and written communication skills, with the ability to adjust messaging for different stakeholders.

• Demonstrated ability to work both independently and collaboratively in a fast-paced environment.

• Experience mentoring or guiding junior team members or peers.

Education and Experience Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent experience.

• Minimum of 3–5 years of relevant experience in digital marketing, account management, or consulting.

• Current certifications in Google Analytics, Google Ads Search, and Microsoft Ads Search strongly preferred.

• Proficiency with Google Suite, Microsoft Office, and collaboration platforms such as Slack.

AI & Operational Fluency:

AI Integration: Utilize company-approved GenAI tools to accelerate high-value deliverables.

Strategic Oversight: Exercise critical judgment as the "Human-in-the-Loop," by auditing AI outputs for factual accuracy, brand alignment, and the removal of hallucinations.

Data Governance: Ensures no proprietary or Personally Identifiable Information (PII) data is exposed to unauthorized models.

Prompt Competency: Demonstrates the ability to craft clear, context-rich prompts to achieve consistent, high-quality results across various business domains.