Performance Marketing Associate

What You'll Do:

• To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
• To be open enough to try new channels & learn from them including but not limited to A/B testing targeting, strategies and creatives.
• Collecting data, analyzing, generating insights and recommendations for decision-making.
• Working collaboratively with global and local cross functional teams such as sales, customer experience and driver operations end to end in order to pull off campaigns successfully.
• Assist in copywriting, video production, content creation, and proofreading to support marketing and internal communication efforts—ensuring all materials are engaging, on-brand, and error-free across digital and print channels.
• identifying opportunities/generating smart ideas and pinpointing them to the relevant teams and working mutually towards executing it successfully. For instance: executing dynamic ads may make the designer’s time more productive and on the other hand, the CPC may be low followed by a higher CTR as opposed to uploaded ads.
• Continuous exploration of new digital tools that will facilitate a smart working environment. For instance: a tool to automate regular reports.

What We Seek:

• Outgoing and open-minded personality that can interact and influence people with different profiles (age, nationality, experience, background)
• Hands-on and get things done attitude to bring solutions and ideas to our daily operations needs
• Strong sense of prioritization, and structured mindset to cover multiple things at the same time, without compromising on quality.
• Autonomous and adaptable to cope with an ever-changing working environment
• Understand and follow the company procedures: Provide accurate, valid and complete information by using the right methods/tools

What You’ll Need:

• A bachelor’s degree in relevant concentration from a recognized university
• Successful completion of the Google Ads (minimum display and search) and Facebook Blueprint certifications is a definite advantage.
• Minimum 2 - 3 years of experience in the field of digital preferably from an advertising agency.
• Familiar with tools /platforms such as Google analytics, Google ads, Facebook ads, Meta Business Suite, G-Suite, Hubspot, MS Excel, Firebase and any other related tools/platforms including programmatic.
• Having a decent knowledge on setting up tracking (e.g. adding a pixel, creating mobile app events) is a definite advantage.
• Having the ability to forecast budgets/results, analyze data and generate concise observations/insights and recommendations.
• Exposure to campaign management – understanding the variety of campaign objectives and KPIs (such as CPA, CPM etc.) and working smart towards optimizing campaigns and achieving the set KPIs. Having a decent knowledge in regard to mobile app-based campaigns is an added advantage.
• Self-learning is a must and should be passionate about conducting research and identifying new avenues/trends in digital and thereby presenting to the team, executing it and evaluating the performance.