The Role
Supports social media, influencer, paid search, SEO, email, SMS, and CRM marketing campaigns. Responsibilities include content creation, campaign coordination, keyword research, ad and website optimization, performance analysis, reporting, presentations, and industry research. The role collaborates with internal teams and clients while contributing to digital marketing strategies and pitches. Candidates should have a relevant bachelor's degree, strong communication and analytical skills, proficiency with office and collaboration software, organization, and the ability to work independently remotely.
Summary Generated by Built In
Your Mission Brief
The Digital Marketing Associate supports the execution of multi-channel digital marketing campaigns across social media, search, SEO, and direct marketing.
Where You’ll Lead
This role assists in strategy implementation, campaign optimization, content creation, and reporting, while contributing insights to client projects and pitches.
Social Media
- Assist in developing and executing social media strategies across platforms such as Meta, TikTok, and LinkedIn.
- Support content creation, scheduling, and audience engagement.
- Monitor social media channels, analyze performance, and identify optimization opportunities.
- Participate in brainstorming sessions and contribute creative ideas.
Search Marketing
- Assist in managing paid search campaigns across Google Ads, Bing Ads, and social media advertising.
- Aid in keyword research, ad copywriting, and bid management for campaign optimization.
- Support A/B testing, performance analysis, and campaign improvements.
- Collaborate to integrate search campaigns with broader digital marketing strategies.
SEO
- Support on-page and off-page SEO strategy implementation to improve organic search rankings.
- Conduct keyword research and optimize website content.
- Assist with technical SEO audits, site speed improvements, and schema markup implementation.
- Monitor SEO performance metrics and collaborate with content and web teams on optimization.
Direct Marketing
- Assist in planning and executing email and SMS marketing campaigns.
- Support CRM management, including database accuracy and compliance.
- Aid in monitoring campaign performance and providing actionable insights.
- Collaborate with the team to align direct marketing initiatives with broader strategies.
Pitches and Presentations
- Participate in client pitch presentations and brainstorming sessions.
- Assist in preparing presentation materials and communicating ideas effectively.
Industry Knowledge & Future-Forward Strategy
- Stay informed about developments in advertising, digital, creative, technology, marketing, and consulting industries.
- Keep up with emerging digital marketing techniques and trends to inform strategy.
- Share knowledge with the team to foster learning and continuous improvement.
- Contribute to internal missions and continuous improvement initiatives by supporting the development of processes, systems, workflows, and operational improvements that enhance team efficiency and overall business operations.
- Explore and apply AI tools, automation, and emerging technologies where appropriate to improve productivity, streamline workflows, and support smarter ways of working across the organization.
- Participate in cross-functional mission projects and initiatives that drive innovation, operational excellence, and scalable solutions for the company.
Your Crew DNA
Here are some of the specific skills and experiences you’ll bring in this role:
Essential skills, knowledge or experience
- Strong verbal and written communication skills.
- Analytical mindset with ability to interpret data and extract actionable insights.
- Highly organized and detail-oriented.
- Collaborative and proactive in a team environment.
- Passionate about learning and growing in digital marketing.
Desirable skills, knowledge or experience
- Familiarity with social media platforms, SEO, search marketing, and CRM tools.
- Basic knowledge of digital advertising best practices.
- Ability to assist in pitches and contribute to strategy discussions.
- Experience in content creation, copywriting, or basic graphic/video editing.
Required education and qualifications (certifications, licenses, accreditations, etc.)
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Prior internship or relevant work experience in digital marketing is a plus but not required.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Strong interest in digital marketing and willingness to learn and grow across digital marketing areas
- Excellent verbal and written communication skills
- Analytical mindset with ability to interpret data and develop actionable insights
- Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint
- Proficiency in Google Suite products
- Strong organizational skills and attention to detail
- Ability to collaborate in a team environment and multitask in a fast-paced setting
- Ability to work independently in a remote work setting
- Enthusiasm for delivering results and contributing to client success
- Prior internship or relevant digital marketing work experience
Am I A Good Fit?
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The Company
What We Do
Skyrocket Studios is a Branding, Design, and Information Technology services provider focused only on providing the best for your business, offering content marketing services, branding & digital strategy, and user experience design. linktr.ee/skyrocketstudiosph
