The Role
The Digital Marketing Associate is responsible for managing multi-channel campaigns, analyzing data, optimizing budgets, and enhancing user acquisition and retention. The role requires strong analytical skills and collaboration with design teams to improve campaign performance.
Summary Generated by Built In
We are seeking a data-driven Digital Marketing Associate to scale our acquisition and retention. In this role, you will execute multi-channel paid campaigns, manage performance budgets, and turn analytics into growth actions. If you have 2+ years of digital marketing experience, strong analytical skills, and fluent English, join us!
What you’ll do
- Plan, manage, and optimize campaigns across multiple digital channels, including social media, paid advertising, affiliate marketing, and programmatic advertising.
- Drive user/driver acquisition, conversion, engagement, and retention through data-driven marketing initiatives.
- Monitor campaign performance, analyse data and audience insights, and provide actionable recommendations to achieve business goals
- Collaborate closely with creative and design teams to develop content, landing pages, and campaign assets that enhance user/driver experience and conversion rates.
- Communicate and coordinate effectively with internal teams, external partners, and stakeholders to ensure smooth campaign execution.
- Manage campaign budgets and monitor spending to maximize efficiency and performance.
- Prepare regular reports on campaign performance, marketing insights, and growth opportunities.
- Conduct market research and stay updated on target audiences, competitors, industry trends, emerging technologies, and digital marketing best practices to identify growth opportunities and maintain market competitiveness.
- Execute acquisition marketing initiatives, including coupon and promotional campaigns, to encourage users to place their first order.
- Support other tasks assigned by the line manager related to user and driver acquisition activities.
What you’ll need
- Bachelor’s degree in Marketing, Business, or related fields.
- 2+ years of demonstrable experience in digital marketing, performance marketing, or social media marketing.
- Hands-on experience with Meta Ads, Google Ads, TikTok Ads, affiliate platforms, or programmatic advertising.
- Strong analytical, reporting, and problem-solving skills.
- Strong interpersonal, verbal and written communication skills in both English and Vietnamese.
- Experience in a performance marketing agency is a plus.
Candidate Notice
- While ensuring your application is prioritized for reaching out and your data remains protected following the personal data privacy, we encourage you to apply directly via our Careers Website instead. Please review our Candidate Privacy Notice. To proceed next steps, please confirm your consent to our Privacy Policy; without it, there will be distinctly some delays in moving forward with your application.
- To all candidates - Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
Skills Required
- Bachelor's degree in Marketing, Business, or related fields
- 2+ years of experience in digital marketing, performance marketing, or social media marketing
- Hands-on experience with Meta Ads, Google Ads, TikTok Ads, or programmatic advertising
- Strong analytical, reporting, and problem-solving skills
- Strong communication skills in English and Vietnamese
- Experience in a performance marketing agency
Lalamove Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Lalamove and has not been reviewed or approved by Lalamove.
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Strong & Reliable Incentives — Incentive programs such as missions, bonuses, and vehicle‑sticker promotions are highlighted as ways to boost driver earnings, with occasional commission reductions further enhancing take‑home. These extras can make the platform appealing for supplemental income and busy periods.
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Healthcare Strength — Corporate roles in some markets describe access to employer‑provided medical and dental coverage. This indicates a conventional health benefits baseline for office staff.
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Leave & Time Off Breadth — Office locations reference paid holidays, sick leave, and some work‑from‑home flexibility. This points to standard time‑off provisions for corporate employees in select markets.
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The Company
What We Do
Established in December 2013, Lalamove was created to make on-demand and same-day delivery possible for everyone at the touch of a button. Today, Lalamove operates in over 20 markets across Asia, Latin America, and the United States connecting over 7 million customers with a pool of over 700,000 driver partners. Our driver partners operate a vast array of vehicles to suit each market including lorries, trucks, vans and cars for deliveries of almost anything of any size. Fleets of two-wheel vehicles are also available for courier services providing fast and low-cost delivery solutions. Through dedicated mobile and web apps, Lalamove seamlessly connects users and drivers around the world to move things that matter.
