Digital Marketing Analyst

Posted 5 Hours Ago
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Coimbatore, Tamil Nadu, IND
In-Office
Entry level
Automotive
The Role
Manage and update European online product information, pricing, promotions, images, and showroom inventory data. Coordinate catalog enablement, preview approvals, production publishing, and post-deployment verification with market contacts, IT teams, and operational stakeholders. Ensure pricing accuracy, customer savings validation, timely deliverables, audit support, and service-level compliance. Handle ad hoc requests and contribute to process improvements through automation tools.
Summary Generated by Built In

In this role within the Digital Marketing Europe team, you will be responsible for keeping our European online product information, including prices and images, up-to-date. This involves managing data for both our internet configurator and expanding coverage to include multi-year pricing for the Showroom Inventory website to improve the online shopping experience.

Responsibilities
  • Respective market contact will provide the latest Price list and promotions for the models to be launched in Inventory Website.
  • Update the inputs as per the price list provided by the Market contact.
  • Verify the inputs performed by the analyst and approve the same before sending it for market approval.

  • Raise a request to enable the catalog in the Preview site for Showroom with Nukleus / Elastic / Prague team.

  • Check the Inventory Preview site for the changes requested by market and send a mail to the market contact asking for approval in the preview site. 

  • After receiving the approval from the market contact in the preview site, analyst will keep the Inventory FBS SPOC for Production approval and Deployment

  • Once the approval is obtained from market contact for enabling it in Produciton, Analyst will place the request for Publishing. 

  • The changes in Production site needs to be verified and informed to market according

 

All pricing and customer savings in the production inventory site needs to be verified within the TAT


Ensure key deliverables are met on timely basis – All activities are performed on time and with quality.

Handle and coordinate adhoc requests and audit related activities.

Interact / continuous engagement with various teams (across the department, IT, stakeholders, market contacts and other operational skill teams) and ensure quality deliverables.

Process improvement through automation tools.

Qualifications

B.Com with exposure to Automobile Knowledge

Skills Required

  • Bachelor of Commerce degree
  • Exposure to automobile knowledge

Ford Motor Company Compensation & Benefits Highlights

  • Healthcare Strength — Eligible employees can access medical, dental, and prescription coverage starting on the first day, with some zero-cost plan options and free mental health support. Benefits materials highlight comprehensive healthcare as a core pillar.
  • Retirement Support — Employees can enroll in a 401(k)-style plan from day one, and some salaried plans include a company match of $0.90 per dollar on the first 5% contributed. Official summaries also describe financial-planning support.
  • Parental & Family Support — The package includes paid parental leave, fertility, surrogacy, and adoption benefits, plus a ramp-up program for new parents returning to work. Flexible family-care days and other time-off options support caregiving needs.

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The Company
HQ: Dearborn, MI
175,633 Employees
Year Founded: 1903

What We Do

Ford is a global company with shared ideals and a deep sense of family. From our earliest days as a pioneer of modern transportation, we have sought to make the world a better place – one that benefits lives, communities and the planet. We are here to provide the means for every person to move and pursue their dreams, serving as a bridge between personal freedom and the future of mobility. In that pursuit, our 186,000 employees around the world help to set the pace of innovation every day.

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