Training Basket

Digital Marketer Manager

Posted 21 Days Ago

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Delhi, New Delhi, Delhi, IND

In-Office

Entry level

Artificial Intelligence • Machine Learning • Social Media • Analytics • Business Intelligence • App development • SEO

Training Basket-Best It Training Institute.

The Role

Plan and optimize digital performance marketing campaigns for personal loan lead generation. Manage Google and Meta advertising, landing pages, SEO, SEM, remarketing, budgets, and conversion funnels. Analyze CPL, CAC, ROI, and campaign performance using analytics, CRM, and reporting tools. Coordinate with sales, telecalling, and loan operations teams to improve conversions while ensuring compliance with RBI, digital lending, privacy, and company requirements.

Summary Generated by Built In

* Plan and execute digital marketing strategies for personal loan lead generation.

* Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.

* Generate high-quality personal loan leads and improve lead-to-login, approval, and disbursement conversion rates.

* Monitor and optimize CPL (Cost Per Lead), CAC (Customer Acquisition Cost), ROI, and campaign performance.

* Develop and execute performance marketing strategies to achieve monthly business targets.

* Manage landing pages, website conversion optimization, SEO, SEM, and remarketing campaigns.

* Coordinate with sales, telecalling, and loan operations teams to improve lead conversion.

* Analyze campaign data using Google Analytics, Google Tag Manager, CRM, and performance dashboards.

* Prepare daily, weekly, and monthly reports on leads, conversions, campaign spending, and ROI.

* Manage digital marketing budgets and allocate resources across different channels.

* Ensure all digital campaigns follow applicable RBI guidelines, digital lending requirements, data privacy standards, and company compliance policies.

* Identify new digital channels and strategies to increase personal loan customer acquisition.

Requirements

* Strong experience in performance marketing and digital lead generation.

* Hands-on expertise in Google Ads and Meta Ads.

* Knowledge of the NBFC, fintech, personal loan, or banking industry.

* Understanding of loan funnels, lead quality, credit eligibility, and customer acquisition.

* Strong analytical, reporting, budgeting, and campaign optimization skills.

* Experience with CRM platforms, Google Analytics, Excel, and marketing dashboards.

* Excellent communication, team management, and problem-solving skills.

Skills Required

Strong experience in performance marketing and digital lead generation
Hands-on expertise in Google Ads and Meta Ads
Knowledge of the NBFC, fintech, personal loan, or banking industry
Understanding of loan funnels, lead quality, credit eligibility, and customer acquisition
Strong analytical, reporting, budgeting, and campaign optimization skills
Experience with CRM platforms, Google Analytics, Excel, and marketing dashboards
Excellent communication, team management, and problem-solving skills

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The Company

HQ: Noida, Uttar Pradesh,

50 Employees

Year Founded: 2015

What We Do

Training Basket is a global provider of advanced IT Training and Certification Programs for individuals and organizations. Our primary objective is to bridge the gap between corporations seeking skilled professionals and students aspiring to secure satisfying employment. We strive to create a win-win situation for all stakeholders involved. At Training Basket, we understand the evolving needs of the IT industry and the importance of staying updated with the latest technologies and skills. Our comprehensive IT Certification Courses are designed to equip students and professionals with the knowledge and expertise required to excel in today's competitive job market. Remember, success is not a destination; it's a journey and we are here to walk that path with you. Dare to dream and strive for greatness; together, we will create a future that knows no bounds. Welcome to Training Basket – where passion meets excellence!

Why Work With Us

Industry-Vetted Curriculum: The courses are meticulously designed to provide a comprehensive understanding of the subject matter, ensuring students receive a well-rounded education in their chosen field.