The Role
Plan and execute digital marketing strategies to grow brand awareness and sales. Manage paid campaigns (Google, Facebook, Instagram), create and optimize content and email marketing, oversee website SEO and UX, analyze performance metrics, collaborate with creative/product/sales teams, conduct market research, and manage external agencies to improve ROI and engagement.
Summary Generated by Built In
Job Title: Digital Marketer
Location: Ikeja
Remuneration: 100,000 - 170,000 (Fulltime, onsite)
Position Overview:
As a Digital Marketer, you will be responsible for managing our digital assets, driving sales, and implementing promotional strategies across various digital platforms. You will play a crucial role in shaping our brand's online presence, optimizing campaigns for maximum ROI, and fostering engagement with our target audience.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies, create and curate engaging content for our website, social media channels, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales
- Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels;
- Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement
- Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.
- Monitor key performance metrics and analytics to track the effectiveness of campaigns
- Identify areas of improvement and optimize performance.
- Collaborate with cross-functional teams including creative, product, and sales to ensure alignment and consistency across all digital touchpoints.
- Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.
- Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.
- Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.
- Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.
Kindly send CV via [email protected] with Job title as the subject of the email
Requirements
- 2 years of cognate experience with proven track record of success in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc.
- In-depth knowledge of digital marketing channels, strategies, and best practices.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Experience with e-commerce platforms and understanding of online consumer behavior are a plus.
Skills Required
- Minimum 2 years of cognate experience managing digital advertising campaigns
- Proven experience managing campaigns on Google Ads, Facebook Ads, and Instagram
- In-depth knowledge of digital marketing channels, strategies, and best practices
- Strong analytical skills with ability to interpret data and make data-driven decisions
- Excellent written and verbal communication skills for creating digital content
- Creative thinking and problem-solving skills with passion for innovation
- Strong project management skills; ability to prioritize and manage multiple projects
- Experience with SEO optimization and website management
- Experience with e-commerce platforms and understanding of online consumer behavior
- Ability to manage relationships with external vendors, agencies, and partners
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The Company
What We Do
Lopterra Services Limited is a professional services firm providing a unique blend of safety, management systems training, consultancy, and HR and staffing services across Africa. Based in South Africa and Nigeria, they specialize in high-quality Human Resources and professional development training to help businesses achieve their objectives and maximize their potential through innovative and reliable business solutions.
